Retention Marketing Producer

Sticky Digital; San Diego (CA); Presencial; USD 75.000 - 105.000; Jornada completa

Descripción de la vacante

Sticky Digital is seeking a Retention Marketing Producer focused on Email and SMS to lead strategy, project management, and analysis for top Shopify brands. This role collaborates with design and client teams to deliver compelling campaigns that drive engagement and conversions.

The ideal candidate has 2+ years in email marketing, agency experience preferred, and strong writing skills. Knowledge of Klaviyo and Shopify apps is highly valued.

Formación

• Minimum 2 years managing an email marketing program.
• Agency experience preferred for retention marketing.
• Strong writing and editing for email campaigns.
• Familiar with CAN-SPAM and email best practices.
• Experience with Klaviyo analytics.

Responsabilidades

• Collaborate with external and internal teams to craft and deliver email/SMS strategies for clients.
• Oversee daily scope of retention marketing projects and ensure timely deployment.
• Monitor campaign calendars and testing roadmaps; track performance daily.
• Segment lists and nurture campaigns for various ecommerce audiences.
• Manage and grow subscriber databases to boost engagement.
• Brief and support design team for responsive, high-conversion emails.
• Measure ROI and optimize campaigns using data-driven insights.
• Assist in implementing Shopify apps and integrations across retention channels.
• Generate holistic ecommerce performance reports for the marketing dashboard.
• Monitor user experience issues affecting email programs and resolve promptly.
• Perform other duties related to clients and retention email marketing.

Descripción del empleo

We are seeking a Retention Marketing Producer. This role will be responsible for the scheduling, creation, execution, and analysis of email and SMS marketing initiatives for some of the top Shopify brands in the industry!

Job Description

• Work for the best retention marketing company in the world! Sticky Digital is an award-winning retention marketing agency, with the only goal of making customers stick. We are looking for a Retention Marketing Producer with a focus on Email and SMS to lead the strategy, project management, and analysis of email and SMS marketing programs. We are looking for someone who has experience and can take a holistic view of all customer touchpoints during the the shopping journey. From Email and SMS marketing to tech stack integrations with retention technologies, in this role, you will help manage the accounts for top Shopify brands in the ecosystem. You will be responsible for overseeing client communication, project timelines, retention strategies, and ensuring the successful function of a robust retention strategy. Moreover, you will collaborate closely with the entire Sticky Digital team to enhance sales and engagement through retention marketing efforts.

Responsibilities

• Collaborate closely with external and internal teams, graphic designers, and coordinators to craft and deliver compelling email/SMS strategies tailored for your clients.
• Oversee the daily scope of retention marketing projects to ensure timely deployment.
• Monitor marketing calendar and testing roadmaps including campaign and delivery performance daily.
• Segment email lists effectively and establish systems for nurturing campaigns directed at various e-commerce audiences.
• Manage and expand the subscriber database to enhance the email list and boost response rates.
• Brief out and support the graphic design team in creating highly responsive and impactful emails optimized for increased conversions.
• Measure the effectiveness of email marketing campaigns and continually enhance ROI through data-driven insights.
• Assist in implementing and optimizing Shopify apps to meet performance metrics and integrate across retention channels.
• Analyze holistic E-commerce performance including email marketing analytics and generate performance reports for inclusion in the marketing dashboard.
• Monitor user experience issues affecting the email marketing program to ensure timely resolution.
• Perform any other duties as assigned related to clients and retention email marketing.

Preferred Qualifications

• Klaviyo experience is a must.
• Minimum of 2 year of experience running an email marketing program.
• Agency experience strongly preferred
• Proficiency in writing and editing content for email marketing campaigns.
• Basic e-mail conversion rate optimization knowledge.
• Familiarity with CAN-SPAM regulations and email best practices.
• Experience with Klaviyo analytics.
• Strong quantitative and analytical skills to drive data-based decisions.
• Exceptional planning, organization, and time management abilities.
• Keen attention to detail in all aspects of marketing.
• Familiarity with email marketing platforms such as Klaviyo, Attentive, SMSbump, relevant ESP, and SMS tools.
• A willingness to learn and a passion for E-commerce marketing and sales.
• General knowledge and proficiency in Shopify Apps and how they work in the ecosystem.
• Excellent verbal and written communication skills, coupled with a high level of professionalism for client engagement.
• Capability to work efficiently and meet deadlines under pressure, ensuring all projects are on track for success.