Retention & Lifecycle Copywriter — Contract

Fuel Made; United States; Remote; USD 69,000 - 207,000; Part time

Job summary

Fuel Made is seeking freelance email and SMS writers to join its network, delivering copy for premium Shopify brands via Klaviyo on a per-deliverable basis. This is contract work with variable volume, not a full-time role, and workloads will ebb and flow.

Writers will craft subject lines, previews, body copy, CTAs, and full flow sequences across diverse brand voices. The role requires independent, remote work and the ability to meet deadlines within our structured cycles.

Qualifications

• 2+ years writing copy in ecommerce/DTC.
• Proven range across email campaigns, flows, popups, and landing pages
• A portfolio showing distinct brand voices and conversion-focused writing — ideally with real email and SMS samples
• Comfortable holding several brands with different tones at once
• Reliable and self-directed in a remote, async setup

Responsibilities

• Write email and SMS copy across a range of DTC brands.
• Develop subject lines, preview text, body copy, CTAs, and flows.
• Create popup and landing page copy that supports on-site capture.
• Work from briefs built by strategists and project managers.
• Turn revisions around inside our cycles and ensure alignment with brand standards.

Skills

Copywriting

Email campaigns

Flows

Popups

Landing pages

Brand voices

Remote async work

Tools

Asana

Slack

Job description

Contract, paid per deliverable · Ongoing, variable volume

Fuel Made is expanding its network of freelance copywriters, and we're looking for a few sharp email and SMS writers to join it. This is contract work: you'd write retention copy for our portfolio of premium Shopify brands on Klaviyo, project by project, as our workload calls for it.

A few notes up front, because they'll help you decide whether this is a fit:

• The work ebbs and flows. We won't be your full-time gig, and we can't promise a steady stream. Some stretches we'll have several briefs for you; some stretches, none.
• We pay per deliverable. Rates are set by deliverable — per email, per SMS, per flow, and so on — and we settle them with you up front, so you always know what a brief pays before you take it. No hourly tracking, no retainer.

About Fuel Made

Fuel Made is a boutique ecommerce agency known for thoughtful strategy, elevated creative, and long client relationships. We help high-performing ecommerce brands grow through lifecycle marketing and retention strategy built on Klaviyo.

About the work

You'll write email and SMS copy across a range of DTC brands, each with its own voice, audience, and goals. Working from creative briefs and retention strategy our team provides, you'll produce copy that converts — subject lines, preview text, body copy, CTAs, full flow sequences, popups, and landing pages. Our strategists bring the what and the why; you own how it's said.

Range is important. One brief might be a playful brand with a cult following; the next, a premium menswear label where every word has to earn its place. You'll switch voices cleanly, write to the brief, and hold quality across every touchpoint.

What you'll write

• Email and SMS campaigns: subject lines, preview text, body, CTAs
• Full flow sequences: Welcome, Post-Purchase, Abandoned Cart, Browse Abandonment, Win-Back, and more
• Popup and landing page copy that supports on-site capture

How we work together

• You write from briefs built by our strategists and project managers
• You deliver in structured, template-ready formats that hand off cleanly to design
• You internalize each brand's voice from the brief and reference materials, and you flag it when a direction and a brand's standards don't line up
• You take feedback well and turn revisions around inside our cycles
• We coordinate in Asana and Slack

You'll fit this well if you

• Write for real readers, not just open rates
• Move between brand voices without losing clarity or conviction
• Care more about the right word than the fast one
• Work cleanly inside a process and hit deadlines without being chased
• Want to see how your copy actually performs
• Run your own freelance practice and can manage briefs, deadlines, and invoices without hand-holding

What we're looking for

Required

• 2+ years writing copy in ecommerce/DTC.
• Proven range across email campaigns, flows, popups, and landing pages
• A portfolio showing distinct brand voices and conversion-focused writing — ideally with real email and SMS samples, not only long-form or one-off brand campaigns
• Comfortable holding several brands with different tones at once
• Reliable and self-directed in a remote, async setup

Nice to have

• A retention and lifecycle background — flows and programs, not just individual sends
• Familiarity with Asana
• A working grasp of lifecycle strategy: segmentation, flow logic, A/B testing
• A point of view on where AI tools help a copywriter and where they get in the way