Retail Web Specialist

Detroit Institute of Arts; Detroit (MI); Hybrid; USD 25,000 - 39,000; Part time

Job summary

Detroit Institute of Arts in Detroit is seeking a part-time Retail Web Specialist to drive online revenue through the museum shop's e-commerce and digital channels. You will manage web content, product categorization, promotions, and customer service for the Web Shop.

Working with Marketing and Retail Operations, you will analyze sales data, optimize site navigation, SEO, email campaigns, and ensure accurate inventory and checkout experiences to support DIA’s mission and visitor engagement.

Qualifications

• Bachelor's degree in a related field; 4+ years in customer service and retail; 1+ year in web retail.
• Experience maintaining a retail website; BigCommerce preferred; digital product photography knowledge.
• Proficient with email distribution software and creating web content and eblasts.

Responsibilities

• Maintain the retail department’s digital web presence to meet revenue targets.
• Support budgets and marketing strategies for digital content, merchandising, and email marketing.
• Monitor customer service emails for the Web Shop and respond professionally.
• Implement web merchandising, including categorization, promotions, and on-site search.
• Collaborate with Marketing to create and approve online content and ads.
• Plan and execute SEO, metadata, and keyword strategies.
• Ensure site settings, navigation, checkout, and inventory are accurate and optimized.

Skills

Web retail

Analytics

Customer service

Team collaboration

Education

Bachelor's degree in related field

Tools

BigCommerce

Constant Contact

Adobe Photoshop

ShipWorks

Stamps.com

PayPal

Authorize.net

Job description

JOB TITLE: Retail Web Specialist

DEPARTMENT: Museum Shop

REPORTS TO: Director, Retail Operations

CLASSIFICATION: Part-Time, Non-Exempt

REMOTE WORK ELIGIBILITY: Occasional

GENERAL SUMMARY

Under the guidance of the Director, Retail Operations, the Retail Web Specialist is responsible for driving revenue through a subset of selling channels within the larger retail operation, the largest of which is the e-commerce channel.

ESSENTIAL FUNCTIONS

• Maintain the retail department’s digital web presence in alignment with retail strategies to meet or exceed revenue targets.
• Support Director with budget goals and building strategies for content, merchandising, marketing in the digital spaces Analyze data to guide decision-making, including an understanding of retail sales data using Enterprise Resource Planning (ERP) system reporting (Heartland Retail), Big Commerce Analytics, and email marketing analytics.
• Monitor customer service email support for the Web Shop, responding to customer inquiries, and providing timely, professional assistance through the Web Shop email.
• Ensure the effective implementation of web merchandising strategies, including product categorization, home page promotions, on-site search results, and product page optimization.
• Ensure that the Custom Print program is consistently maintained and operates efficiently in alignment with business objectives.
• Collaborate with Marketing Department to create and approve marketing content for email marketing, social media, pay-per-click (PPC), and google ads.
• Plan and implement sound web strategies such as Search Engine Optimization (SEO); metadata, content, and keywords.
• Monitor all website settings to ensure website display is professional, clean, accurate and optimized for sales (navigation, checkout, breadcrumbs, display, markdowns, promotions, coupons, inventory controls) and that inventory is up to date.
• Instruct volunteers for projects as needed.
• Apply DIA values to interactions to support a culture of belonging among internal and external stakeholders.
• Perform other duties as assigned.

QUALIFICATIONS

EDUCATION AND EXPERIENCE

Bachelor’s degree in a related field required. Four (4) years of experience in customer service and retail. One (1) year of web retail experience required. Additional years of experience may be substituted for the degree requirement.

KNOWLEDGE, SKILLS, AND ABILITIES

• Demonstrated collaboration skills to work across departments and divisions internally and with diverse stakeholders externally.
• Experience maintaining and managing a retail website, BigCommerce preferred Knowledge of possess digital product photography.
• Experience with email distribution software, creating web content and eblasts, Constant Contact preferred.
• Demonstrated ability to create digital layouts and copy for online platforms using Constant Contact and/or Canvas.
• Experience with digital product photography and photo editing software, Adobe Photoshop preferred.
• Ability to provide information, ideas, and instructions clearly, effectively, and professionally through talking or writing.
• Experience tracking new and emerging technologies or sales channels to grow digital revenue streams, including social media selling platforms and digital marketplaces.
• Experience with integrated payment gateways, PayPal and Authorize.net preferred.
• Experience with shipment software, ShipWorks and stamps.com preferred.
• Demonstrated organizational skills to plan, manage, prioritize, and complete multiple ongoing projects to meet deadlines and goals.
• Demonstrated research and analysis skills to identify critical information and complete projects and goals.
• Demonstrated flexibility and adaptability to changes in priorities based on operational need.
• Must possess a demonstrated understanding of ethical business conduct and professional practices including maintenance and protection of confidential and sensitive information.
• Ability to work occasional weekend and evening hours for special events.
• Must be proficient in the latest version of Microsoft Office 365.
• Must have proficiency in the use of remote work technology such as scheduling with, connecting to, and using digital collaboration platforms such as Microsoft Teams.
• Must be able to establish and maintain professional, productive, and courteous interactions that promote positive teamwork. This encompasses going beyond giving and receiving instructions and includes but is not limited to (a) performing work activities requiring interacting or speaking with others; and (b) responding appropriately to constructive feedback or suggestions for improvement from a supervisor.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Upon receiving notice, reasonable accommodation may be made, if possible, to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to communicate and exchange accurate information using various methods including in-person, telephone and email.