Retail Store Manager

Fenix Outdoor; San Francisco (CA); On-site; USD 70,000 - 74,000; Full time

Benefits offered by this job

401(k) with employer match

Health, dental, and vision coverage

Generous paid time off

Product discounts and events

Job summary

Fjällräven is seeking a Store Manager in San Francisco to lead a high-performing team and deliver exceptional guest experiences. You will drive sales, manage operations and influence community engagement while upholding Fjällräven's values and premium standards.

You will recruit, train, and coach staff, foster an inclusive culture, and ensure adherence to SOPs, safety, and loss prevention. This role emphasizes sustainability and brand integrity in every store interaction.

Qualifications

• You're a values-driven leader who balances strategy with humanity.
• Minimum 2 years of retail leadership experience.
• Proven track record of driving sales and managing expenses.
• Strong ability to build positive team culture and develop others.
• Deep understanding of retail operations including scheduling, inventory, and compliance.

Responsibilities

• As Store Manager, take ownership of store performance, leading people, operations, and community engagement.
• Lead a high-performing team through recruitment, coaching, and development.
• Deliver exceptional guest experiences by modeling service standards and driving sales.
• Own store operations, labor planning, budgeting, and adherence to SOPs and safety.
• Oversee visual merchandising, product flow, and inventory lifecycle.
• Build relationships with local partners and plan brand events and community outreach.
• Embed sustainability into daily store practices and educate staff on Fjällräven initiatives.

Skills

Retail leadership

Sales growth

Team development

Operations & compliance

Communication & organization

Sustainability passion

Job description

San Francisco, CA · $70,000-$74,000 annually (dependent on experience)

Are you an experienced retail leader who brings both heart and discipline to work? Do you thrive at the intersection of people, purpose, and performance?

At Fjällräven, our stores are more than places to shop: they're gateways to the outdoors. We inspire curiosity, share knowledge, and help guests feel truly at home in nature. As a Store Manager, you'll lead a high-performing team with confidence and care, creating exceptional guest experiences while driving strong business results and living our values every day.

What We Offer

• 401(k) with employer match to support your long-term financial wellbeing
• Comprehensive health and wellness benefits, including medical, dental, and vision coverage
• Generous paid time off to rest, recharge, and get outside
• Product discounts and access to Fjällräven outdoor events
• A strong commitment to sustainability, quality craftsmanship, and responsible business practices

What You'll Do

As Store Manager, you'll take full ownership of store performance, leading people, operations, and community engagement in a way that reflects Fjällräven's mission and premium brand standards.

Lead & develop a high-performing team

• Recruit, train, coach, and develop a motivated team aligned with Fjällräven's values
• Foster an inclusive, collaborative culture built on trust, accountability, and continuous learning
• Set clear expectations and provide ongoing feedback through regular 1:1s and performance reviews

Deliver Exceptional Guest Experiences

• Model and reinforce GUIDE service standards to ensure every guest feels welcomed, informed, and inspired
• Drive sales conversion through knowledgeable, personalized service and strong team engagement

Own store operations & financial performance

• Create effective schedules, oversee timecards, and ensure labor and policy compliance
• Manage store expenses, analyze KPIs and P&Ls, and implement strategies that drive profitable growth
• Ensure adherence to SOPs, safety protocols, loss prevention, and operational best practices

Champion product & visual excellence

• Collaborate on product assortments and oversee visual merchandising to reflect brand and seasonal priorities
• Manage inventory lifecycle, including new product flow, markdowns, transfers, and bi-annual inventory counts

Build community & brand presence

• Cultivate strong relationships with local organizations and partners
• Plan and execute brand-right community events and manage store marketing and event budgets

Lead sustainability in action

• Embed sustainability into daily store operations, from waste reduction to energy stewardship
• Educate guests and team members on Fjällräven initiatives such as the Arctic Fox Initiative and Down Promise

What Makes You a Great Fit

You're a values-driven leader who knows how to balance strategy with humanity. You've led teams through change, delivered strong results, and find meaning in connecting people to purpose-driven products and experiences.

You Bring

• At least 2 years of retail leadership experience (store manager, assistant manager, or multi-store leadership preferred)
• Proven success driving sales, managing expenses, and achieving operational goals
• A strong track record of building positive team culture and developing others
• Deep understanding of retail operations, including scheduling, labor planning, inventory, and compliance
• A hands-on, solutions-oriented leadership style with excellent communication and organizational skills
• Passion for sustainability, the outdoors, and the Fjällräven mission

About Us

Fjällräven has connected people to nature since 1960. Our premium, long-lasting gear supports meaningful outdoor experiences around the world. Join a legacy rooted in sustainability, curiosity, and a deep respect for the natural world, and help inspire the next generation of outdoor explorers.

In 1960, Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today, the company’s timeless, functional, and durable outdoor equipment enjoys a global presence and can be found in over 70 countries.

Fjällräven’s product range includes outdoor clothing and accessories for men and women as well as backpacks, tents, and sleeping bags. As a company, Fjällräven makes every effort to act responsibly towards people, wildlife, and the environment and to encourage people to take an interest in outdoor life.

The company hosts two popular outdoor events, Fjällräven Classic and Fjällräven Polar, which attract thousands of participants every year. Fjällräven is part of Fenix Outdoor AB.

Fenix Outdoor is committed to continually striving to create and promote a diverse and inclusive workplace for all employees. We provide equal employment opportunities. Our goal is to create a safe, fair and friendly work environment where everyone feels welcome and can thrive.

This employer participates in E-Verify.