Retail Sales Manager (Phoenix)

Vita Coco; Phoenix (AZ); Remote; USD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a Retail Sales Manager to drive product distribution and display execution in the Phoenix area. This entry-level remote role offers a unique opportunity to work closely with top retail accounts, ensuring the Vita Coco portfolio shines on the shelves. You'll be responsible for planning innovative launches, analyzing sales reports, and fostering strong partnerships with distributor teams. If you're passionate about sales and eager to make a significant impact in the Food & Beverage industry, this position is perfect for you. Join a company committed to sustainability and community upliftment while advancing your career in a dynamic environment.

Qualifications

• 1-2 years of Sales or Distributor experience in Food & Beverage or CPG.
• Must have a valid driver's license and own vehicle for travel.

Responsibilities

• Lead efforts in stores to achieve product distribution and revenue goals.
• Build and maintain relationships with key retail accounts.

Skills

Sales Experience

Customer Service Skills

Communication Skills

Analytical Skills

Public Speaking

Creative Problem Solving

Education

Bachelor's Degree (preferred)

Tools

Repsly

MS Office Suite

Job description

The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature’s resources.

In 2022, The Vita Coco Company was certified as a B Corporation furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore.

The Vita Coco Company is searching for a Retail Sales Manager based in Phoenix, AZ.

This person will lead efforts in stores to achieve product distribution, display execution, and revenue goals in the market. The Retail Sales Manager will focus on the distribution, display, and shelf set opportunities for the Top 100 accounts in the assigned territory and represent the company to distributor partners in all sales-oriented activities.

This is an entry-level remote role covering the Phoenix region and will report directly to the VP DSD West.

Main Responsibilities:

• Plan and prepare innovation launches, new retail programs, and market blitzes.
• Sell the entire Vita Coco portfolio at the account level, achieving KPIs on cases sold, displays, and new distribution availability.
• Utilize Repsly to build account call history, record accomplishments, and optimize daily schedule.
• Analyze monthly sales reports to identify opportunities and assess under-performing accounts.
• Forge strong partnerships with the Distributor Sales team and demonstrate best practices.
• Develop and maintain relationships with key retail accounts and open new accounts to grow brand visibility and distribution.
• Provide consistent communication on retail execution, highlighting accomplishments, and follow-up needed from Independent Distributor Sales Managers, KDP Branch Managers, and District Managers.
• Build, move, and improve display execution and/or product to establish the best location for sales on all company products as necessary in assigned stores.
• Measure and audit individual accounts and execution after each visit.
• Support consumer and retail activity by working with the Field Marketing team if/when in the market.

Qualifications:

• 1-2 years of professional Sales or Distributor experience, preferably within the Food & Beverage or CPG industry.
• Must have the ability to lift cases of product between 10-35 pounds.
• Must have a valid driver’s license and own vehicle to travel.
• Must be able to stand and walk for long periods of time.
• Must have the ability to place product on overhead shelving.
• Must have the ability to travel between multiple accounts each day if needed.
• Proven ability to approach accounts in an innovative and creative way to expand the business.
• Ability to formulate account strategies and execute against them, and analyze sales data; trade/business analytics.
• Professional demeanor in working with co-workers, distributors, retail reps, and customers.
• Exceptional customer service, interpersonal, and communication skills (both written and verbal).
• Creative presentation, public speaking, and premium selling skills.
• A team player who also can work well independently.
• Proficient in MS Office Suite skills (Outlook, Excel, Word, PowerPoint).