Retail Sales Manager - Charleston, SC

The Vita Coco Company; Charleston (SC); On-site; USD 45,000 - 55,000; Full time

Job summary

Vita Coco Company seeks a field-savvy Retail Sales Manager to lead efforts in Charleston, SC. You will drive revenue, depletion, and shelf-set optimization for top accounts, coordinating with distributors and on-site teams to execute strategic plans.

The role requires 1+ years in field sales or retail execution, strong distributor collaboration, and proven in-store execution skills. Travel within the market and lifting/carrying duties are expected as part of this field position.

Qualifications

• 1+ years of experience in field sales, retail execution, or account management within CPG/beverage environments.
• Experience working with distributor partners and retail customers is preferred.
• Ability to drive in-store execution including distribution, display, and shelf-set improvement.

Responsibilities

• Develop plans to execute sales objectives in the assigned territory.
• Lead product launches and drive excitement across the network.
• Organize retail programs and prioritize with distributors to optimize sell-through.
• Execute market blitzes and provide actionable market insights.
• Sell and position displays to enhance brand visibility and drive incremental sales.
• Maintain POS materials and ensure consistent retail execution across channels.
• Communicate progress and follow-up needs to distributors and internal teams.
• Build strong partnerships with Distributor Sales teams to boost overall effectiveness.
• Use CRM tools to record call history and plan daily schedules.
• Maintain relationships with District Managers at key retailers and conduct regular business reviews.

Skills

Field sales

Retail execution

Account management

Distributor relations

CRM usage

Tools

CRM tools

Job description

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004,we’vegrown into a global business with teams in New York, London, and Singapore, andwe’renow publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp,we’recommitted to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’renow looking for someonewho’sexcited to join a growing, purpose-driven company and help shape what comes next.

Our Values:

• Human First: We lead with inclusivity, transparency, and empathy.
• Nothing is Impossible: We experiment, learn, and keep moving forward.
• United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
• Part of Something Bigger: We’recommitted to uplifting the communitieswe’reconnected to locally and globally

Asthe Retail Sales Manager, you’ll lead efforts at retail to achieve revenue, depletion, distribution and execution goals in the Market.You’llreport to the Market Manager and develop strategic plans for Top 100 accounts, focusing on the distribution, display, and shelf set opportunities that exist.

LOCATION:

This is a field sales positionrole based in Charleston, South Carolina (Must be based in Charleston, South Carolina).

WHAT YOU’LL DO:

Planning and Strategy

• Develop plans to execute all sales objectives in your territory.
• Lead innovation launches and drive excitement throughout the network.
• Organize retail programs and effectively prioritize them with your distributor.
• Execute market blitzes and provide insights into market conditions.
• Sell critical displays that draw attention to the brand, partnering with on-site team to optimize sell-through.
• Oversee point‑of‑sale materials for both internal and distributor partners.
• Provide consistent communication on retail execution.
• Highlight accomplishments and clearly outline follow-up needs for distributor.
• Deliver regular trade recaps highlighting wins and opportunities for distributor sales managers
• Establish and maintain strong partnerships with the Distributor Sales teams to amplify overall sales effectiveness.
• Utilize CRM Tools to build account call history, record accomplishments and optimize daily schedule.
• Maintain relationships and conduct regular business meetings with District Managers at critical retailers.

WHAT YOU’LL BRING:

• 1+ years of experience with field sales, retail execution, or account management, preferably within CPG, beverage, or DSD environments.
• Experience working with distributor partners and retail customers.
• Proven ability to drive in‑store execution, including distribution, display, and shelf set improvement.
• Comfort managing Top retail accounts and engaging with District Managers and store leadership.
• Experience using sales and execution tools (e.g., Repsly, iDig, or similar CRM/sales platforms)

KEY COMPETENCIES:

• Manage time and priorities effectively to stay organized and meet goals.
• Build strong relationships with partners and customers.
• Communicate with influence and deliver clear, compelling presentations.
• Use retail math to guide decisions and evaluate performance.
• “Being the Brand” of Vita Coco!

ADDITIONAL QUALIFICATIONS:

• Ability to travel regularly within the assigned market
• Ability to lift cases of product between 10-35 pounds and place products on overhead shelving
• Ability to walk upwards of ~20k steps daily; stand and walk for long periods of time

US Pay Range

$45,000 - $55,000 USD

We welcome you to apply—even if youdon’tcheck every box.We’rebig fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission,we’dlove to hear from you.