Retail Sales Manager (49301)

Holly Poultry; Hanover (MD); On-site; USD 85,000 - 120,000; Full time

Job summary

Holly Poultry, Inc. is hiring a Strategic Sales Manager to drive growth in the Retail Division from our Hanover, MD location. You will develop sales strategies, expand market share, and strengthen key retail partnerships while balancing profitability and execution.

The role requires leadership, industry knowledge, and the ability to collaborate with cross-functional teams to deliver competitive solutions and sustained revenue growth.

Qualifications

• Strong verbal, written, presentation, and interpersonal communication skills.
• Bachelor's degree in Business, Marketing, Sales, Food Industry Management, or related field.
• 5+ years of progressive sales experience, preferably within food, poultry, meat, CPG, grocery, or food distribution.

Responsibilities

• Develop and execute strategic sales plans for the Retail Division.
• Identify and pursue new business opportunities and markets.
• Build and maintain a strong sales pipeline with measurable goals.
• Lead negotiations with customers on pricing, offerings, promotions, and contracts.
• Collaborate with Operations and Finance to manage pricing, margins, and profitability.

Skills

Communication skills

Negotiation skills

Analytical skills

CRM familiarity

Education

Bachelor's degree in Business, Marketing, Sales, or related field

Tools

CRM systems

Microsoft Office

Sales reporting tools

Job description

Job Details: Job Location: 1020 Airport 100 Way - Hanover, MD, Position Type: Full Time, Salary Range: $85000.00 - $120000.00Salary/year, Travel Percentage: Up to 50% , Job Category: Sales, One Fine Family is built on a simple belief — everyone deserves great chicken at a great price. Proudly based in Baltimore for more than 60 years, we’ve grown into a family of brands united by that purpose. One Fine Chicken delivers “Better Chicken for Everyone” with premium quality at an incredible value. Easy Street brings bold, globally inspired flavors to everyday meals, capturing the vibrant spirit of street food culture. Holly Poultry, our food service brand, has earned the trust of some of the nation’s most beloved restaurants, including Raising Cane’s, Hattie B’s, Royal Farms, and Nando’s, by providing fresh, high-quality poultry with unmatched confidence and reliability. Rooted in community and driven by purpose, One Fine Family proudly gives back, donating more than 300,000 pounds of chicken each year to local food banks and charities--because better chicken should make life better for everyone.

Join us and be a part of something bigger. At One Fine Family, we are united by purpose, fueled by passion, and committed to making a difference. Together, we’re shaping the future of food — one plate, one person, and One Fine Family at a time

We are currently hiring a RetailSales Manager

Position Summary:

Holly Poultry is seeking a results-driven Strategic Sales Manager to lead the growth and development of our Retail Division. This position will be responsible for developing and executing sales strategies that increase revenue, strengthen customer relationships, expand market share, and improve overall profitability.

The Strategic Sales Manager will serve as a key business partner to our retail customers and internal teams, identifying opportunities for growth while ensuring we consistently deliver exceptional service, quality products, and competitive solutions.

This is a hands-on leadership role for a strategic, relationship-oriented sales professional who understands the food industry, retail customers, and the importance of balancing sales growth with profitability and operational execution.

Essential Responsibilities:

Strategic Sales & Business Development

• Develop and execute strategic sales plans for the Retail Division that support company revenue and profitability objectives.
• Identify and pursue new business opportunities, customers, product categories, and markets.
• Build and maintain a strong sales pipeline and establish measurable sales goals and performance metrics.
• Analyze market trends, customer needs, competitive activity, and industry developments to identify opportunities and risks.
• Develop strategies to increase customer penetration, product utilization, sales volume, and overall account profitability.
• Lead negotiations with customers regarding pricing, product offerings, promotions, contracts, and business opportunities.
• Develop and present customer-specific business proposals and growth strategies.

Customer & Account Management

• Develop and maintain strong, long-term relationships with key retail customers and strategic accounts.
• Serve as a senior point of contact for important customer relationships and resolve escalated issues professionally and effectively.
• Regularly meet with customers to understand their business objectives, challenges, forecasts, and future needs.
• Conduct business reviews with key accounts and identify opportunities for additional products, services, and volume.
• Ensure customer expectations are clearly communicated to internal teams and followed through to completion.
• Monitor customer satisfaction and proactively address potential service or relationship concerns.

Revenue, Pricing & Profitability

• Partner with leadership and Finance to establish pricing strategies that support both competitiveness and profitability.
• Monitor sales performance, margins, volume, pricing, and customer profitability.
• Analyze customer and product profitability and recommend appropriate pricing or product strategies.
• Identify opportunities to improve gross margin while maintaining strong customer relationships and competitive positioning.
• Review sales results and develop corrective action plans when performance is below expectations.
• Provide leadership with accurate sales forecasts, business updates, and market intelligence.

Retail Growth & Market Development

• Identify emerging retail trends, consumer preferences, and product opportunities.
• Collaborate with customers and internal teams to develop new products, packaging, programs, or promotional opportunities.
• Identify opportunities to expand Holly Poultry products into new retail accounts and channels.
• Monitor competitor activity, pricing, products, and positioning.
• Attend industry events, customer meetings, trade shows, and networking opportunities to strengthen the company's market presence.
• Represent Holly Poultry professionally with customers, vendors, industry partners, and community contacts.

Cross-Functional Leadership

• Work closely with Operations, Production, Purchasing, Logistics, Quality Assurance, Finance, and Customer Service to ensure sales commitments can be successfully executed.
• Communicate customer forecasts, volume expectations, promotions, and special requirements to the appropriate internal teams.
• Partner with Operations and Supply Chain to address inventory, production, fulfillment, and service challenges.
• Collaborate with Marketing on customer presentations, promotional programs, product launches, and sales materials.
• Participate in cross-functional initiatives designed to improve customer service, efficiency, revenue, and profitability.

Leadership & Performance Management

• Provide leadership, direction, coaching, and accountability to assigned sales personnel, as applicable.
• Establish clear expectations and performance objectives for sales team members.
• Monitor sales activity, customer development, pipeline progress, and results.
• Coach team members on strategic selling, relationship management, negotiation, and account development.
• Promote a culture of accountability, teamwork, responsiveness, and customer focus.

Qualifications: QUALIFICATIONS

Required

• Bachelor's degree in Business, Marketing, Sales, Food Industry Management, or a related field; equivalent combination of education and experience may be considered.
• 5+ years of progressive sales experience, preferably within food, poultry, meat, consumer packaged goods, grocery, retail, or food distribution.
• Demonstrated success managing and growing customer accounts.
• Strong business development and negotiation skills.
• Demonstrated ability to develop and execute sales strategies.
• Strong understanding of pricing, margins, forecasting, and profitability.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft Office, CRM systems, and sales reporting tools.
• Ability to travel locally and regionally for customer meetings, business development, and industry events as needed.
• Candidate must successfully pass post-offer/pre-employment drug and background screening.

Preferred

• Experience selling poultry, meat, protein, prepared foods, or other perishable food products.
• Experience working directly with grocery retailers, retail chains, foodservice organizations, distributors, or other large-volume customers.
• Existing relationships within the regional retail/grocery market.
• Experience with contract negotiations, pricing strategies, and customer business reviews.
• Experience leading or mentoring sales professionals.

WORK ENVIRONMENT

This position operates in a professional office and food production/distribution environment and requires regular interaction with customers and internal departments. The position may require visits to customer locations, retail facilities, industry events, and company operating locations.

The employee must be able to work effectively in a fast-paced environment and adapt to changing customer and business priorities.

Holly Poultry, Inc. and its subsidiaries are Equal Employment Opportunity employers.

We are committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other status protected by applicable federal, state, or local law.

Holly Poultry, Inc. and its subsidiaries prohibit discrimination and harassment and are committed to maintaining a workplace where all individuals are treated with dignity and respect.