Retail Media Strategy Lead: RMN & Kroger Focus

Mars United Commerce; Cincinnati (OH); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Mars United Commerce seeks a Manager, Commerce Media to lead retail media programs with Kroger as the primary focus and Publix/The Home Depot as secondary partners. You will own activation strategy, RFP processes, budgeting, performance measurement and cross-functional collaboration with creative, analytics and client leadership to drive shopper engagement.

Hybrid schedule requires in-person engagement with client teams at least one day per week, up to two days when needed, with offices in

Qualifications

• Bachelor’s degree in marketing, advertising, communications, business, or related field.
• 3–5 years of experience in retail media, shopper marketing, or consumer promotions in agency or client-facing environment.
• Kroger retail media experience with familiarity of KPM and 84.51; hands-on activation experience preferred.

Responsibilities

• Lead activation recommendations within Kroger’s managed service ecosystem (KPM, 84.51).
• Own strategy and execution focus for Targeted Onsite Ads (TOAs) and retailer-supported offsite media.
• Manage RFP processes with inputs, evaluations, and client POVs.
• Own detailed budget allocation, flighting, and governance across programs.
• Define KPIs and measurement frameworks, monitor performance, and deliver insights-driven readouts.
• Collaborate with Retail Consultancy, in-store media activation partners, and cross-functional teams.

Skills

Presentation skills

Analytical skills

Excel/Sheets

PowerPoint/Slides

Education

Bachelor’s degree in marketing/advertising/communications

Tools

Excel

Sheets

PowerPoint

Slides

Job description

Mars United Commerce seeks a Manager, Commerce Media to lead retail media programs with Kroger as the primary focus and Publix/The Home Depot as secondary partners. You will own activation strategy, RFP processes, budgeting, performance measurement and cross-functional collaboration with creative, analytics and client leadership to drive shopper engagement.

Hybrid schedule requires in-person engagement with client teams at least one day per week, up to two days when needed, with offices in