Commerce Media Manager - Kroger RMN & Retail Ad Strategy

Mars United Commerce; Chicago (IL); Hybrid; USD 75,000 - 98,000; Full time

Benefits offered by this job

Paid family care

Adoption, surrogacy and fertility stip

Pet adoption support

401k

Medical benefits

Flexible working arrangements

Job summary

Mars United Commerce is seeking a Manager, Commerce Media to drive Kroger retail media activations and support associated retailers from Chicago or Cincinnati in a hybrid role.

You will lead activation, budgeting, and measurement across RMN programs, partnering with strategy, analytics, and client leadership to deliver shopper-focused results. Strong Kroger RMN background and analytics are essential.

Qualifications

• Bachelor's degree in marketing, advertising, communications, business, or a related field, or equivalent experience.
• 3-5 years of experience in retail media, shopper marketing, or consumer promotions within an agency or client-facing environment.
• Kroger retail media experience required, including familiarity with Kroger Precision Marketing (KPM) and 84.51; hands-on activation experience strongly preferred.
• Retail Media Network (RMN) experience is foundational, including managed service execution and retailer-specific workflows.
• Strong ability to deliver client-ready recommendations, with clear communication, strong POV development, and confident presentation skills.
• High attention to detail with strong quantitative skills and advanced proficiency in Excel/Sheets and PowerPoint/Slides.

Responsibilities

• Lead activation recommendations within Kroger's managed service ecosystem, including Kroger Precision Marketing (KPM) and 84.51.
• Apply strong working knowledge of Kroger Ad Platform (KAP), Prism, and CAAM.
• Own strategy and executional focus for Targeted Onsite Ads (TOAs) with secondary emphasis on offsite display and paid social.
• Ensure campaign setup, targeting, creative specifications, pacing, and measurement are compliant with retailer requirements and optimized for performance.
• Provide secondary retail media support across Publix and The Home Depot, including Orange Apron Media.
• Apply cross-retailer learnings while accounting for differences in execution models, reporting, and media capabilities.
• Lead retailer and vendor RFP processes with inputs, evaluation, and clear client POVs.
• Manage annual vendor and retailer partnerships to ensure competitive rates, strong added value, and test-and-learn opportunities.
• Own detailed budget allocation, flighting, and governance across programs.
• Define KPIs and measurement frameworks aligned to RMN reporting, monitor in-market performance, and deliver insights-driven readouts.

Skills

Retail media

Kroger experience

Analytical skills

Excel/Sheets

PowerPoint

Education

Bachelor's degree in marketing/advertising/communications/business

Tools

KPM

84.51

KAP

Prism

CAAM

Job description

Mars United Commerce is seeking a Manager, Commerce Media to drive Kroger retail media activations and support associated retailers from Chicago or Cincinnati in a hybrid role.

You will lead activation, budgeting, and measurement across RMN programs, partnering with strategy, analytics, and client leadership to deliver shopper-focused results. Strong Kroger RMN background and analytics are essential.