Retail Media Search Specialist (Fulltime, Remote)

24 Seven; Chicago (IL); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative media agency is seeking a skilled Retail Media Network Search Specialist to lead paid search campaigns across major retail platforms. This exciting role requires expertise in platforms like Amazon Ads and Walmart Connect, along with a Skai Certification for advanced campaign management. You will be responsible for optimizing campaigns to meet client goals, managing budgets, and producing insightful reports. If you thrive in a fast-paced environment and have a passion for data-driven marketing, this is the perfect opportunity to make a significant impact in the retail media landscape.

Qualifications

• 3+ years of experience in managing paid search campaigns.
• Skai Certification required for advanced campaign management.

Responsibilities

• Plan and optimize paid search campaigns across retail media platforms.
• Analyze campaign data and provide actionable insights for improvement.

Skills

Paid Search Campaign Management

Keyword Strategy

Analytical Skills

Budget Management

Client Reporting

Education

Bachelor’s Degree in Marketing

Tools

Skai

Amazon Ads

Walmart Connect

Target Roundel

Criteo

Job description

Our client, an integrated media agency, is looking to bring on an experienced Retail Media Network (RMN) Search Specialist with expertise in SKAI. This role can be 100% remote, aligned with EST/CST hours, and is available to start as soon as possible.

Overview:

We are seeking an experienced RMN Search Specialist to manage and optimize paid search campaigns across retail media platforms. The ideal candidate will have hands-on expertise in platforms such as Amazon Ads, Walmart Connect, and Target Roundel, along with deep knowledge of keyword strategy, campaign pacing, and reporting. A Skai Certification is required, demonstrating advanced skills in retail search management and optimization.

Responsibilities:

1. Plan, execute, and optimize paid search and sponsored product campaigns across retail media platforms, including Amazon Ads, Walmart Connect, Target Roundel, Criteo, and others.
2. Manage retail search ad campaigns to align with client goals and KPIs such as ROAS and sales lift.
3. Perform daily campaign pacing and optimizations, managing budgets, keyword bids, bid strategies, bid multipliers, and placement adjustments.
4. Review search term reports regularly to evaluate keyword performance, recommending additions or negatives based on their impact on KPIs.
5. Develop and manage budget forecasts, ensuring appropriate fund allocation across campaigns to maximize results.
6. Aggregate and analyze paid search data for recurring client reports, providing clear and actionable insights.
7. Produce and present client-facing reports on a monthly, quarterly, and semi-annual basis, highlighting campaign performance and strategies.
8. Collaborate with internal teams to align search strategies with overall media objectives and broader campaign goals.
9. Stay updated on platform updates, industry trends, and best practices in paid search to continually improve campaign strategies.

Requirements:

1. At least 3 years of experience managing paid search campaigns, preferably within retail media environments.
2. Skai Certification is mandatory, with demonstrated expertise in leveraging the platform for advanced campaign management.
3. Hands-on experience with retail media platforms such as Amazon Ads, Walmart Connect, Roundel, and Criteo.
4. Strong analytical skills to evaluate campaign data and make data-driven optimization recommendations.
5. Proficiency in managing budgets, forecasts, and campaign pacing to achieve desired outcomes.
6. Excellent verbal and written communication skills, with experience in producing and presenting client reports.
7. Ability to manage multiple accounts and campaigns simultaneously in a fast-paced environment.
8. Bachelor’s degree in Marketing, Business, or a related field is preferred.

If you are interested in and qualified for this role, please submit your resume today!

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