Retail Media Manager

Tyson Foods; Springdale (AR); On-site; USD 70,000 - 100,000; Full time

Job summary

Tyson Foods in Springdale, Arkansas is seeking a Shopper Marketing Manager to plan, develop, and execute shopper marketing strategies for the Rapid Growth BU across grocery retailers such as Kroger and ALBSCO.

You will partner with Tyson Sales, Brand teams, and retailer teams, manage budgets, lead agency work, and translate shopper insights into actionable plans, with travel limited.

Qualifications

• BS in marketing or another business-related field required.
• 5+ years experience in marketing, sales, market research and/or agency in Food or other Consumer Packaged Goods industries.
• Past experience with advertising agencies and retail brand marketing.
• Strong MS Office proficiency with Excel-based analysis.
• Excellent verbal and written communication; public speaking to senior management.

Responsibilities

• Developing and executing strategic and tactical annual plans for each assigned retailer.
• Conducting annual planning with Tyson sales teams for assigned retailers.
• Managing budgets and improving marketing ROI versus prior periods.
• Aligning plans with Tyson Sales, Brand teams, and retailer Marketing teams.
• Leveraging Shopper Insights to justify plans and decisions.
• Conducting business analyses to identify key drivers and opportunities.
• Developing and executing launch plans for supported brands.
• Overseeing agency work and training materials development.
• Managing travel and expense budgets as needed.

Skills

Marketing strategy

Budget management

Data analysis

Cross-functional

Agency management

Education

Bachelor's degree in marketing

Tools

Excel

Mintel

IRI

Retail Link

NPD

MRS Tango

Job description

Job Details

SUMMARY:

Tyson Foods is raising the world’s expectation of how much good food can do. The Shopper Marketing Team is experiencing exciting growth, creating opportunities to make a meaningful impact while working alongside talented cross-functional partners. This role offers the opportunity to help shape shopper marketing strategies, influence business growth, and collaborate with leading grocery retailers.

The primary responsibility for this position is to plan, develop, and execute shopper marketing strategies and plans for the portfolio of brands within the Rapid Growth BU for grocery retailers such as Kroger, ALBSCO, and others.

RESPONSIBILITIES

• Developing and executing strategic and tactical annual plans for each of the assigned retailers.
• Conducting annual planning with Tyson sales teams for assigned retailers.
• Improving marketing return on investment versus prior periods. Managing and maintaining annual budgets.
• Securing alignment to and approval of plans among Tyson Sales teams, Tyson Brand teams, and retailer Marketing and Merchandising teams.
• Engaging Tyson’s Shopper Insights team to provide insights-based rationale for plans.
• Conducting strategic business analyses and identifying key business drivers.
• Developing and executing launch plans for supported brands.
• Applying marketing expertise to complete tasks outside of agency support, including developing training materials and writing copy.
• Managing and directing agency work when applicable.
• Managing personal Travel and Expense budgets. Performing additional duties as assigned by management.

What Success Looks Like

• Demonstrate the ability to work effectively as part of a team.
• Provide situational leadership and support where appropriate.
• Ensure projects are completed with quality and delivered on time and at or below budget.
• Perform at a high capacity while managing significant workloads and responding quickly to unanticipated customer-generated requests.
• Resolve conflicts in a productive and professional manner.
• Build strong partnerships across multiple teams and business functions.
• Drive results through collaboration, influence, and strategic thinking.

Why Join the Team

• Opportunity to contribute to a growing and dynamic business unit.
• Exposure to leading retailers and well-known consumer brands.
• Collaborative environment with cross-functional teamwork.
• Ability to influence strategy and business growth through shopper insights and marketing expertise.
• Leadership opportunities through agency and direct report management.
• Exposure to innovative product launches and brand development initiatives.

REQUIREMENTS

Education: BS in marketing or another business-related field required.

Experience: 5 plus years experience in marketing sales market research and/or agency in Food or other Consumer Packaged Goods industry. Successful candidate will have past experience working with advertising agencies and some experience in marketing brands in a retail environment. Past Shopper Marketing experience preferred.

Computer Skills: Thorough understanding of Microsoft Office applications with a strong emphasis focused on building Excel spreadsheets as analysis tools. Proficient systems knowledge and experience with syndicated data IRI Mintel Retail Link preferred.

Communication Skills: Excellent verbal and written communication skills. Public speaking skills for presentations to senior management peers and customers required.

Special Skills: Strong project management trouble-shooting and problem- solving skills; strategic skill sets based on a combination of fact- based shopper data and qualitative data to create customer visions for sustained business growth; leadership by influence not by role authority; ability to comfortably sell ideas to others who ultimately will make the business decisions Buyer Sales Leader Brand Manager Sales Planning Team ; work cross-functionally with a multitude of Brand Teams and Business Units who each have different processes and management styles; ability to lead agency based on project management from creative concept to execution; write agency assignment briefs creative briefs and be an advocate for those customers in your assigned region s ; ability to work within Tyson s systems to execute projects within NPD MRS Tango etc.

Supervisory: This position will manage one direct report and a dedicated agency team and must be able to motivate delegate manage and empower this team.

Travel: Limited.

Position Specific Requirements

• Must reside in the United States to be considered.
• Sponsorship is not available for this position.

Relocation Assistance Eligible

Yes

Work Shift

1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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