Associate Director, Amazon + Retail Media

twentysix; El Segundo (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

twentysix is seeking an experienced digital media leader to own full-funnel Amazon DSP strategy across a large portfolio. You will plan and execute campaigns, support director-level teams, and optimize ad spend to meet client goals across Amazon DSP, Sponsored Products, and other retailers.

The role requires 7+ years in digital media with hands-on Amazon DSP expertise, strong programmatic fluency, and excellent communication.

Qualifications

• 7+ years in digital media with deep hands-on Amazon DSP planning and execution.
• Proven programmatic fluency across PMP vs OMP, inventory deals, audience strategy.
• Strong command of the Amazon DSP ecosystem: DSP, Sponsored Products, Brands, Display, AMC.
• Experience working with or at a brand with $5M+ in annual Amazon budget.
• Track record leading large or multi-brand accounts.
• Experience with 3P optimization tools (Pacvue, Skai, Gigi, etc).
• Excellent written and verbal communication with high attention to detail.
• Well organized to balance client timelines and business needs.
• Ability to explain Amazon nuances clearly to clients.
• Experience presenting to senior-level clients.

Responsibilities

• Lead full-funnel Amazon DSP strategy, planning, and execution for a large portfolio.
• Support directors across multiple accounts in Amazon Sponsored Ads, DSP, and other retailers.
• Design, implement, and manage ad spend to align with client goals.
• Monitor daily trends, opportunities, and spend across brands.
• Communicate account health, performance, and opportunities to clients; develop action plans.
• Audit and optimize Amazon accounts; identify areas for growth.
• Stay ahead of trends in Amazon and other marketplaces; contribute to special projects.

Skills

Amazon DSP planning

Programmatic fluency

Brand budgets >$5M

Senior client management

PMP/OMP knowledge

Pacvue/Skai familiarity

Communication skills

Vendor/Seller Central

Detail oriented

Education

Bachelor's degree

Tools

Pacvue

Skai

Gigi

Job description

You Will Be

Accountable for full-funnel Amazon DSP strategy, planning, and execution across a large-scale portfolio account.

Supporting managers at a director-level across several other accounts across Amazon Sponsored Ads, DSP, and other retailers (Walmart, Target, Criteo)

Designing, implementing, and managing ad spend across campaigns, while having a full grasp of how different ad types work together to further our client’s goals.

Monitoring daily trends, opportunities, and spend across multiple brands

Proactively communicating with clients about account health, ad performance, sales, best practices, potential opportunities, and developing action plans to improve results

Working in a dynamic, time-intensive environment where competing priorities are commonplace. Previous agency experience preferred.

Closely monitoring competitors and category trends

Auditing prospective Amazon accounts and identifying areas for improvement to assist in the sales process

Developing and maintaining a strong understanding of new or emerging trends within Amazon and other marketplaces

Tasked with some special projects as needed to help the growth of the department

You Must Have

7+ years in digital media, with deep hands-on Amazon DSP planning and execution experience.

Real programmatic fluency — PMP vs OMP, inventory deals, audience strategy, and inventory decisions.

Command of the full Amazon ecosystem: DSP, Sponsored Products, Brands, and Display, plus AMC.

Experience working with or at a brand with $5M+ in annual Amazon budget

A track record leading large, complex, or multi-brand accounts.

Experience with 3P optimization tools (Pacvue, Skai, Gigi, etc)

Great communication skills, both written and oral, with a strong attention to detail

Extremely well organized, able to balance client timelines and business needs across multiple clients

Work comfortably in dynamic, time-intensive environments where competing priorities are commonplace

Ability to manage client expectations and priorities

Experience presenting to senior-level client contacts

The ability to explain the nuances of Amazon clearly and concisely

Working experience of Vendor and Seller Central

An understanding and experience with optimizing product detail pages, including titles, key features, and A+ content.

Knowledge about how Amazon marketing and performance affect the purchase funnel

An understanding of Amazon account operations, logistics, and the fees that may be associated with them

Working knowledge of other e-commerce marketplaces outside of Amazon

Nice to Have

Experience within the pet category

Prior agency experience

Working knowledge of other digital marketing channels outside of Amazon (social, influencer, search, etc)