Retail Marketing Lead - Growth & Launch Coordination (LA)

Summer Fridays; California; On-site; USD 65,000 - 90,000; Full time

Job summary

Summer Fridays is seeking an Assistant Manager, Retail Marketing in Los Angeles to support and execute the brand's retail marketing strategy across select retail partners. You will assist in calendar management, asset briefs, product page updates, and events coordination, ensuring on-brand execution that drives awareness and sales.

This role collaborates with cross-functional teams and retailers, manages timelines, and helps analyze activations and reviews to optimize performance.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 3+ years of experience in retail marketing.
• Experience with beauty or fashion brands preferred.
• Proven ability to manage multiple campaigns and partners.

Responsibilities

• Organize and update the global retail calendar with new launches and campaigns.
• Assist with creative briefs for digital assets for offsite and onsite campaigns.
• Lead product page assets and copy briefing, coordinating cross-functional feedback.
• Coordinate retailer sampling programs and ensure timely ordering and shipping.
• Liaise with internal and external retail teams for product setup and launches.
• Support retail programs across teams, managing logistics and timelines.
• Coordinate timelines with teams for ongoing product launch programs.
• Handle retailer requests, including shipments, product info, and launch tracking.
• Oversee and report on online customer reviews monthly.
• Assist Retail Marketing with planning of retail-related events.
• Occasionally assist with packing and lifting up to 15 lbs.

Education

Bachelor's degree in marketing or related field

Job description

Summer Fridays is seeking an Assistant Manager, Retail Marketing in Los Angeles to support and execute the brand's retail marketing strategy across select retail partners. You will assist in calendar management, asset briefs, product page updates, and events coordination, ensuring on-brand execution that drives awareness and sales.

This role collaborates with cross-functional teams and retailers, manages timelines, and helps analyze activations and reviews to optimize performance.