Retail Marketing Architect: In-Store Promotions

Dietz & Watson; Boston (MA); Hybrid; USD 80,000 - 86,000; Full time

Job summary

Dietz & Watson is seeking a Retail Marketing Manager to lead in-store marketing initiatives and signage programs across national retail partners. You will work with sales, merchandising and account teams to design POS materials, promotions and events that elevate the brand at the point of sale.

The role requires 3–5 years in retail shopper marketing, a marketing degree and the ability to travel up to 25%. Strong communication, negotiation and project management skills are essential to drive

Qualifications

• 3–5 years of retail shopper marketing experience.
• CPG or food industry focus preferred.
• Ability to travel up to 25% and work flexible hours.
• Strong communication and negotiation skills.

Responsibilities

• Leads strategic development of in-store marketing and signage initiatives.
• Develops plans for weekly, monthly and annual marketing and in-store signage based on goals and shopper insights.
• Collaborates with account and merchandising teams on marketing plans, displays, promotions and events.
• Oversees end-to-end lifecycle of in-store campaigns from budgeting to production and distribution of POS collateral.

Skills

Consumer behavior

Communication

Retail trends

Team leadership

Creative thinking

Brand development

MS Office

Travel readiness

Can-do attitude

Education

Bachelor's degree in marketing

Tools

MS Office

Job description

Dietz & Watson is seeking a Retail Marketing Manager to lead in-store marketing initiatives and signage programs across national retail partners. You will work with sales, merchandising and account teams to design POS materials, promotions and events that elevate the brand at the point of sale.

The role requires 3–5 years in retail shopper marketing, a marketing degree and the ability to travel up to 25%. Strong communication, negotiation and project management skills are essential to drive