In-Store Growth & Brand Experience Lead

Dietz & Watson; San Diego (CA); Hybrid; USD 80,000 - 86,000; Full time

Job summary

Dietz & Watson is seeking a Retail Marketing Manager to develop and execute strategic in-store marketing and sales initiatives across national retail partners. You will collaborate with cross-functional teams to design POS materials, merchandising solutions, and promotional events that safeguard brand integrity at the point of sale.

The role requires 3–5 years in retail shopper marketing, strong communication, and the ability to travel up to 25% and work flexible hours.

Qualifications

• Bachelor’s degree in marketing or related field.
• 3–5 years in retail shopper marketing and promotional program execution.
• Strong understanding of consumer behavior marketing.
• Excellent written and oral communication skills.
• Willingness to travel nationally up to 25% and work evenings/weekends.

Responsibilities

• Lead strategic development and planning of all in-store marketing and signage initiatives.
• Develop weekly, monthly, and annual plans for marketing and in-store signage based on merchandising initiatives, sales goals and shopper insights.
• Collaborate with account and merchandising teams to develop marketing plans, displays, promotions and events that drive customer engagement and sales.
• Oversee the end-to-end in-store campaign planning and execution lifecycle, including budgets, briefs, production and distribution of marketing and POS collateral.

Skills

Consumer marketing

Communication

Strategic thinking

Brand management

Project management

Microsoft Office

Team leadership

Education

Bachelor’s degree in marketing

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Outlook

Job description

Dietz & Watson is seeking a Retail Marketing Manager to develop and execute strategic in-store marketing and sales initiatives across national retail partners. You will collaborate with cross-functional teams to design POS materials, merchandising solutions, and promotional events that safeguard brand integrity at the point of sale.

The role requires 3–5 years in retail shopper marketing, strong communication, and the ability to travel up to 25% and work flexible hours.