National In-Store Marketing Lead

Dietz & Watson; Dallas (TX); Hybride; USD 80 000 - 86 000; Plein temps

Résumé du poste

Dietz & Watson is seeking a Retail Marketing Manager to develop and execute strategic in-store marketing plans, coordinating with departments to design POS materials and promotions. You will manage trade dollars and retail events, serving as the primary contact for national retail partners and ensuring brand integrity at the point of sale.

Essential requirements include 3–5 years in retail shopper marketing, a Bachelor’s in marketing, and strong communication skills.

Qualifications

• Bachelor's degree in marketing or related field.
• 3-5 years of retail shopper marketing experience with promotional sales program execution.
• Strong understanding of consumer behavior marketing.
• Excellent written and oral communication skills.
• Willingness to travel nationally up to 25% and work flexible hours including evenings and weekends.

Responsabilités

• Leads the strategic development and planning of all in-store marketing and signage initiatives.
• Develops and manages weekly, monthly and annual strategic plans for all marketing and in-store signage based on merchandising initiatives, sales goals and shopper insights.
• Collaborate with account and merchandising team to develop marketing plans, displays, promotions and events that foster customer engagement, drive traffic and increase sales.
• Directs the process for the entire in-store campaign planning and execution lifecycle from inception to completion including establishing budgets, writing business briefs to establish goals for each initiative for retail customers and internal merchandising staff, organize the production and distribution of marketing and POS collateral.

Connaissances

Consumer insights

Communication skills

Market trends

Team leadership

Creative thinking

Brand development

Multi-project management

MS Office

Travel willingness

Formation

Bachelor's degree in Marketing

Outils

Microsoft Word

Excel

PowerPoint

Outlook

Description du poste

Dietz & Watson is seeking a Retail Marketing Manager to develop and execute strategic in-store marketing plans, coordinating with departments to design POS materials and promotions. You will manage trade dollars and retail events, serving as the primary contact for national retail partners and ensuring brand integrity at the point of sale.

Essential requirements include 3–5 years in retail shopper marketing, a Bachelor’s in marketing, and strong communication skills.