Retail Experience Marketing Lead — Visual Merchandising

Lids; Indianapolis (IN); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Employer-paid benefits

Paid time off

Employee discount

Job summary

Lids Sports Group, headquartered in Indianapolis, IN, seeks a Retail Experience Marketing Manager to lead visual merchandising for the DICK’S Sporting Goods business. You will translate brand priorities into in-store experiences that boost traffic, conversion, and sales across a large multi-store footprint.

Responsibilities include developing visual standards, collaborating with internal teams, managing budgets and timelines, and guiding vendors to deliver compelling retail environments and

Qualifications

• Bachelor’s degree in Visual Merchandising, Marketing, Design, Retail Management, Business, or a related field.
• 5+ years of experience in visual merchandising, retail marketing, store design, retail experience, or a related role, preferably within a multi-store or wholesale retail environment.
• Proven experience developing and executing visual merchandising programs across a large retail footprint.
• Strong understanding of in-store customer journeys, product presentation, signage, fixtures, space planning, and retail implementation.
• Experience managing vendors, production partners, installation teams, budgets, and complex project timelines.

Responsibilities

• Lead the visual merchandising strategy, planning, and day-to-day execution for Lids within DICK’S Sporting Goods locations, including branded environments, seasonal campaigns, product launches, and key retail moments.
• Own the development of visual standards, merchandising guidelines, signage direction, fixture concepts, and store-level execution tools that create a consistent and elevated consumer experience.
• Partner with DSG stakeholders and internal teams to align visual merchandising priorities, production requirements, installation timing, approvals, and store execution.
• Collaborate cross-functionally with Go-To-Market, creative, merchandising, planning, operations, store design, procurement, and account teams to bring retail concepts to life.
• Translate goals, consumer insights, product stories, and brand priorities into clear visual merchandising strategies that support traffic, conversion, attachment, and sales growth.
• Lead retail experience planning for new store openings, and existing shop-in-shop environments
• Develop creative briefs and provide clear direction to internal creative teams, agencies, vendors, and production partners from concept through final execution.
• Manage timelines, budgets, scopes, production, shipping, installation, and deliverables across multiple concurrent projects, proactively identifying risks and resolving execution challenges.
• Conduct store visits and execution audits, gather field feedback, and identify opportunities to improve visibility, compliance, functionality, and the overall consumer experience.
• Establish measurement plans and report on program performance using store execution, sales, traffic, and other available business indicators to inform future investment and optimization.
• Identify scalable solutions that balance creative impact, partner requirements, operational feasibility, cost efficiency, and speed to market.
• Maintain strong knowledge of retail, visual merchandising, sports lifestyle, headwear, and competitive trends, applying relevant insights to keep the in-store experience current and differentiated.
• Support the development and management of annual visual merchandising and retail experience budgets, vendor relationships, and partner funding opportunities.

Skills

Visual Merchandising

Retail Marketing

Store Design

Retail Experience

Vendor Management

Project Management

Budget Management

Cross-functional collaboration

Education

Bachelor’s degree in Visual Merchandising, Marketing, Design, Retail Management, Business, or a related field

Tools

Adobe Creative Suite

Planogram

Space-planning

MS Office/PowerPoint

Job description

Lids Sports Group, headquartered in Indianapolis, IN, seeks a Retail Experience Marketing Manager to lead visual merchandising for the DICK’S Sporting Goods business. You will translate brand priorities into in-store experiences that boost traffic, conversion, and sales across a large multi-store footprint.

Responsibilities include developing visual standards, collaborating with internal teams, managing budgets and timelines, and guiding vendors to deliver compelling retail environments and