Associate Manager, Integrated Media

Keurig Dr Pepper Inc.; Burlington (MA); On-site; USD 76,400 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with company match

Tuition Reimbursement

Mileage Reimbursement

Annual bonus

Job summary

Keurig Dr Pepper is seeking an Associate Manager, Integrated Media to join the Connections & Creativity team. This role coordinates end-to-end integrated media plans across paid, earned, shared, and owned channels to connect media investments with brand and business objectives.

You will collaborate with internal teams and agencies, manage budgets, align creative messaging, and translate strategic intent into full‑funnel campaigns that increase reach, efficiency, and impact across national and

Qualifications

• Bachelor’s degree in marketing, business, communications or related field.
• At least 4 years of experience in integrated media strategy, planning or buying.
• Strong fluency across traditional, digital and emerging media.
• Experience leading integrated media campaigns and presenting plans.
• Financial acumen to analyze CPM, CPC and ROAS.
• Experience managing agency scopes and timelines.

Responsibilities

• Build Integrated Media Plans: Support and develop comprehensive, full‑funnel media plans across paid, earned, shared, and owned channels, owning the end‑to‑end planning process from strategic brief through final plan delivery, ensuring every recommendation is grounded in audience insights, brand priorities, and measurable business objectives.
• Cross‑Functional Stakeholder Collaboration: Partner closely with internal teams including brand marketing, consumer insights, analytics, and shopper marketing, as well as external agency partners, to align on media strategy, facilitate timely briefings, drive media recommendations, and ensure flawless execution across all channel partners.
• Manage Campaign Budgets & Investment Stewardship: Serve as the internal steward of Keurig Dr Pepper’s campaign media investments, tracking budgets, managing pacing, and overseeing spend allocation across national and retail‑level activations to ensure every dollar is working efficiently and performance is continuously optimized.
• Align Creative Messaging Across Channels & Touchpoints: Partner with internal brand and creative teams to ensure messaging strategy is consistently and accurately translated across all media placements, coordinating channel‑specific creative requirements, upholding brand voice integrity from national to digital and retail environments.
• Monitor Performance & Drive Continuous Optimization: Track and analyze campaign performance against KPIs on an ongoing basis, translating data into actionable insights that inform real‑time optimizations, in‑flight budget reallocation, and post‑campaign learning agendas, building an internal knowledge base that improves the quality and impact of each campaign.

Skills

Integrated media strategy

Media planning & buying

Agency collaboration

Analytical/financial analysis

Cross-functional collaboration

Presentation skills

Education

Bachelor's degree in marketing/related field

Tools

Excel

PowerPoint

Prisma

DSPs

Job description

Keurig Dr Pepper is seeking an Associate Manager, Integrated Media to join the company’s Connections & Creativity team. The Associate Manager, Media is responsible for orchestrating end-to-end development of integrated media plans across paid, earned, shared, and owned channels. This role sits at the intersection of strategy and activation, ensuring that every media investment from National media through to retail is purposefully connected and working towards brand and business objectives. The Associate Manager will serve as the connective tissue across internal teams, agency partners, and channel stakeholders, translating strategic intent into tightly coordinated, full‑funnel media programs.

In this role, the Associate Manager will oversee Keurig Dr Pepper’s Coffee portfolio of campaign investments, ensuring seamless continuity from national media through to retail‑level activations. By maintaining a holistic view of the media ecosystem, this individual will identify opportunities to maximize efficiency, eliminate redundancy, and amplify reach and impact across every consumer touchpoint. The ideal candidate brings a strong analytical mindset, deep media fluency, and a collaborative spirit. Someone who thrives in a fast‑paced, cross‑functional environment and is passionate about building media experiences that are as integrated as they are effective.

What you will do

• Build Integrated Media Plans: Support and develop comprehensive, full‑funnel media plans across paid, earned, shared, and owned channels, owning the end‑to‑end planning process from strategic brief through final plan delivery, ensuring every recommendation is grounded in audience insights, brand priorities, and measurable business objectives.
• Cross‑Functional Stakeholder Collaboration: Partner closely with internal teams including brand marketing, consumer insights, analytics, and shopper marketing, as well as external agency partners, to align on media strategy, facilitate timely briefings, drive media recommendations, and ensure flawless execution across all channel partners.
• Manage Campaign Budgets & Investment Stewardship: Serve as the internal steward of Keurig Dr Pepper’s campaign media investments, tracking budgets, managing pacing, and overseeing spend allocation across national and retail‑level activations to ensure every dollar is working efficiently and performance is continuously optimized.
• Align Creative Messaging Across Channels & Touchpoints: Partner with internal brand and creative teams to ensure messaging strategy is consistently and accurately translated across all media placements, coordinating channel‑specific creative requirements, upholding brand voice integrity from national to digital and retail environments.
• Monitor Performance & Drive Continuous Optimization: Track and analyze campaign performance against KPIs on an ongoing basis, translating data into actionable insights that inform real‑time optimizations, in‑flight budget reallocation, and post‑campaign learning agendas, building an internal knowledge base that improves the quality and impact of each campaign.

Total Rewards

• Salary Range: $76,400 - $100,000 (actual placement within the compensation range may vary depending on experience, skills, and other factors)
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401(k) with company match, Tuition Reimbursement, and Mileage Reimbursement.
• Annual bonus based on performance and eligibility.
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field is preferred.
• 4+ years of experience in integrated media strategy, planning or buying experience on agency or client side.
• Strong fluency with all forms of media: traditional, digital and emerging.
• Experience managing and leading integrated media campaigns, including presenting and reporting on media plans.
• Financial Acumen: Ability to analyze media rates (CPM, CPC) and ROAS to identify financial inefficiencies.
• Agency Management: Proven experience managing agency scopes, timelines, and deliverables.
• Technical Proficiency: Skilled in Excel (pivot tables, complex data organization), PowerPoint, and familiarity with media tools (e.g., Prisma, various DSPs).
• Influence Across Departments: Highly collaborative with the ability to navigate different functional teams and drive decision making.
• Critical Thinking: Ability to look at two separate plans (Brand vs. Shopper) and visualize the conflict or opportunity between them.
• Ability to travel ~10% of time.

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well‑being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

A.I. Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [e-mail] in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words “AI Opt-Out” and either job title and location or Job ID # in the email subject line in your email application.