Restaurant Social Media Coordinator

Groot Hospitality; Miami Beach (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Groot Hospitality in Miami Beach is seeking a skilled social media marketer to manage and grow the restaurant brand channels across Facebook, Instagram, TikTok and more. You will oversee photoshoots, content creation, influencer outreach, data analysis, and on-site content curation.

The ideal candidate has hands-on social media experience in hospitality, strong copy and visuals, and the ability to coordinate with marketing teams and external partners.

Qualifications

• Experience in hospitality/entertainment marketing.
• Experience conducting and coordinating restaurant photoshoots.
• Strong storytelling and copywriting abilities.
• Willingness to travel for content creation (e.g., Las Vegas).

Responsibilities

• Manage and maintain restaurant social media channels (FB, IG, TikTok, X, LinkedIn).
• Schedule and conduct culinary photo & video shoots with the team.
• Plan and coordinate photoshoots with social/operations teams.
• Oversee community management for designated channels.
• Create and post weekly social assets across channels.
• Execute social campaigns end-to-end from ideation to deployment.
• Collaborate with the Director of Marketing – Content for assets.
• Produce content for multi-channel use and on-site events.

Skills

Social media management

Content creation

Influencer outreach

Photoshoots coordination

Team collaboration

Copywriting

Education

Bachelor's/Master's in Marketing

Tools

Adobe Premiere Pro

Photoshop

Job description

Description

This position requires a skilled and versatile social media marketer who will be responsible for managing, coordinating, and overseeing the Groot Hospitality restaurant brand channels. This individual will be responsible for driving new and innovative content across our applicable social media verticals such as Facebook, Instagram, Tik Tok, etc. The responsibilities include but are not limited to overseeing photoshoots, facilitating/creating engaging content, tracking & analyzing data, influencer outreach, and on-site content curation. To be successful in this role, one should have hands‑on experience with social media, photoshoots, influencer marketing, interpersonal communication skills, and the ability to conceptualize and create engaging content.

Description

This position requires a skilled and versatile social media marketer who will be responsible for managing, coordinating, and overseeing the Groot Hospitality restaurant brand channels. This individual will be responsible for driving new and innovative content across our applicable social media verticals such as Facebook, Instagram, Tik Tok, etc. The responsibilities include but are not limited to overseeing photoshoots, facilitating/creating engaging content, tracking & analyzing data, influencer outreach, and on-site content curation. To be successful in this role, one should have hands‑on experience with social media, photoshoots, influencer marketing, interpersonal communication skills, and the ability to conceptualize and create engaging content.

Responsibilities

• Manage and maintain restaurant social media channels (i.e., FB, IG, Tik Tok, X, & LinkedIn)
• Schedule, execute, and conduct all applicable culinary photo & video shoots with team.
• Work with social/operations teams to plan and coordinate photoshoots (i.e. Seasonal, F&B, Lifestyle)
• Oversee community management for designated channels.
• Plan and post weekly social assets daily.
• Deploy successful social media campaigns and own their implementation from ideation to execution.
• Oversee and work weekly with direct supervisor i.e. [Director of Marketing – Content] for all graphic, feed and asset requirements.
• Produce and deliver content that can be used across multi-channels
• Align on upcoming holidays (traditional/social) to create original and engaging content
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Create F&B photoshoot shot lists, mood boards, and provide general directions
• Capture/Curate content that can be used across different media verticals (i.e. Social, Web, Print, Etc.)
• Track and analyze the growth of actively managed social media channels
• Oversee and create engaging on-site live coverage from restaurant events and activations
• Coordinate with onsite photo/video teams to ensure the best possible content
• Brainstorm and research new social initiatives, brand partners and ideas for in-feed and stories
• Create on-going and original content for Instagram Stories and Reels
• Communicate and provide needed content to marketing managers for in-house PR agency
• Work hand in hand with Digital Marketing Manager for all content related needs for campaigns.
• Working odd hours throughout the year i.e. Holiday’s, Festivals, Pop Up Events, and other locally driven events.

Requirements

• Proven work history in a Social Media Manager related role in Hospitality & Entertainment. Preferably 3-5 years of experience.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Previous experience conducting and managing restaurant photoshoots
• Proven experience with high profile/celebrity clients
• Effective Team Player & Collaborator.
• A sense of aesthetics and a love for great copy and witty communication.
• Proven content creation abilities
• Knowledge of Adobe Suite (Premiere Pro, Photoshop etc.)
• Ability to travel as needed to Las Vegas for content
• BSc/MSc degree in marketing preferred