Residential Business Development Representative

Werner Electric Supply Company; Fond du Lac (WI); On-site; USD 45,000 - 70,000; Full time

Benefits offered by this job

Medical and Dental Insurance

401(k) Retirement Plan with company-

Paid holidays, vacation, personal, and

Bonus opportunities

Job summary

Werner Electric Supply in Wisconsin is seeking a proactive Business Development Representative to grow our residential and contractor customer base. You will generate qualified leads, manage the sales pipeline, and drive the annual operating plan with a consultative selling approach.

This role emphasizes persuasive selling, relationship-building, and cross-functional collaboration with service, marketing, and product teams to deliver tailored solutions across the territory.

Qualifications

• High School Diploma or Equivalent required. Bachelor's Degree in related field preferred.
• 3-5 years' relevant experience in B2B sales or residential trade experience.
• Proficient in Microsoft Office Suite.
• Must have and maintain a valid driver's license.

Responsibilities

• Build and maintain a network of residential contractors and vendors.
• Generate qualified leads and develop new customers in assigned territory through various channels including cold calling, marketing strategies, and events.
• Responsible for own Sales AOP (Annual Operating Plan).
• Collaborate with vendors and manufacturers to support customer needs.
• Utilize a consultative selling approach focused on finding the best outcomes for the customer.
• Help drive Spec on residential builds (single and multi-family).
• Collaborate with internal teams to develop proposals and tailored solutions.

Skills

Persuasion skills

Networking

Lead generation

Consultative selling

Education

High School Diploma or Equivalent

Bachelor's degree preferred

Tools

Microsoft Office Suite

Job description

Be Yourself. Build Your Career. Be Exceptional Together.

At Werner, we're more than an electrical distributor - we're a community that empowers people to grow, innovate, and truly make a difference. Our culture celebrates individuality, encourages creativity, and values each person's voice; creating a space where you can be yourself, connect with others, and build a meaningful career. We believe in balance and flexibility, so you can thrive both professionally and personally. Together, we can make an impact and build something exceptional for our customers, families, communities, and each other.

Learn why Werner is a "Great Place to Work": https://www.wernerelectric.com/Careers

Summary

We're searching for an enthusiastic business development representative to join our team and support business growth. You'll need strong persuasion skills to turn customer prospects into qualified leads. Our ideal candidate is an excellent deal-maker who loves talking to people. If you're looking to jump-start your career in sales,

Essential Duties and Responsibilities

• Build and maintain a network of residential contractors and vendors.
• Generate qualified leads and develop new customers in assigned territory through a variety of channels including cold calling, marketing strategies, and participation in industry events.
• Responsible for own Sales AOP (Annual Operating Plan)
• Collaborate with vendors and manufacturers to support customer needs.
• Utilize a consultative selling approach focused on finding the best outcomes for the customer.
• Help Drive Spec on residential builds (single and multi-family)
• Collaborate with internal teams such as customer service, sales, product management, and marketing to develop comprehensive proposals, deliver tailored solutions and support.
• Provide market feedback related to applicable industry trends, technologies, customer needs and identifying key products and vendors.
• Maintain detailed reports of sales activities including loading prospects and activities or customer and vendor relationship problems through use of the customer relationship manager (CRM).
• Coordinate customer trainings.
• Responsible for company issued vehicle maintenance and upkeep and effectively manage expense accounts.
• All other duties assigned.

Minimum Requirements

• High School Diploma or Equivalent required. Bachelor's Degree in related field preferred.
• 3-5 years' relevant experience in business to business (B2B) sales or residential trade experience.
• Must be proficient in Microsoft Office Suite.
• Must have and maintain a valid driver's license.

Company Overview

Founded in 1948, Werner Electric Supply has grown from a small appliance store in downtown Neenah, WI into an award-winning employer and leading electrical distributor with 12 branch locations in Wisconsin and Upper-Michigan. Headquartered in Appleton, WI, we provide electrical, lighting, network, process, and inventory management solutions for a diverse group of industrial and construction customers. We are a growing, privately-held company with over 450 employees who uphold a family culture built around exceptional customer service. As a recent New North Workplace Excellence Award winner, we're dedicated to the continuous improvement of our people, products, and services to ensure the long-term success of our employees and customers.

Employee Benefits

• Medical and Dental Insurance
• Short & Long-Term Disability Insurance
• Life and AD&D Insurance
• 401(k) Retirement Plan with company match
• Paid holidays, vacation, personal, and sick days
• Pet Insurance
• Identity Theft Protection
• Accident Insurance & Critical Illness Coverage
• Tuition Reimbursement
• Annual bonuses and merit increases based on performance
• Employee Assistance Program (EAP)
• Wellness Programs
• Career Development & Leadership Training

Werner Electric Supply is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.