Residential Business Development Representative

Werner-Electric-Supply-Co; Appleton (WI); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical and Dental Insurance

401(k) Retirement Plan with company 2%

Paid holidays, vacation, personal, and

Bonuses and merit increases based on

Job summary

Werner Electric Supply in Appleton, Wisconsin is seeking a Residential Business Development Representative to grow our residential contractor base. You will generate and manage leads, drive new business in the Appleton area, and own portions of the sales plan while collaborating with vendors and internal teams to deliver tailored solutions.

Ideal candidates have 3–5 years in B2B sales or residential trades, a high school diploma (bachelor’s preferred), proficiency with MS Office, and a valid

Qualifications

• Minimum 3–5 years of relevant B2B sales experience or residential trade experience.
• Strong persuasion skills to turn prospects into qualified leads.
• Must be proficient in Microsoft Office Suite and have a valid driver’s license.

Responsibilities

• Build and maintain a network of residential contractors and vendors.
• Generate qualified leads and develop new customers in territory via cold calling, marketing, and events.
• Responsible for own Sales AOP (Annual Operating Plan).
• Collaborate with vendors to support customer needs.
• Utilize consultative selling to find best outcomes for customers.

Skills

B2B sales experience

Persuasion skills

Education

High School Diploma or Equivalent

Bachelor’s Degree in related field preferred

Tools

Microsoft Office Suite

Job description

Residential Business Development Representative

Job Category: Sales

Requisition Number: RESID002107

• Posted : August 18, 2026
• Full-Time

Locations

Showing 1 location

Appleton
4800 W. Prospect Ave.
Appleton, WI 54914, USA

Be Yourself. Build Your Career. Be Exceptional Together.

At Werner, we’re more than an electrical distributor — we’re a community that empowers people to grow, innovate, and truly make a difference. Our culture celebrates individuality, encourages creativity, and values each person’s voice; creating a space where you can be yourself, connect with others, and build a meaningful career. We believe in balance and flexibility, so you can thrive both professionally and personally. Together, we can make an impact and build something exceptional for our customers, families, communities, and each other.

We’re searching for an enthusiastic business development representative to join our team and support business growth. You’ll need strong persuasion skills to turn customer prospects into qualified leads. Our ideal candidate is an excellent deal-maker who loves talking to people. If you’re looking to jump-start your career in sales,

Essential Duties and Responsibilities

• Build and maintain a network of residential contractors and vendors.
• Generate qualified leads and develop new customers in assigned territory through a variety of channels including cold calling, marketing strategies, and participation in industry events.
• Responsible for own Sales AOP (Annual Operating Plan)
• Collaborate with vendors and manufacturers to support customer needs.
• Utilize a consultative selling approach focused on finding the best outcomes for the customer.
• Help Drive Spec on residential builds (single and multi-family)
• Collaborate with internal teams such as customer service, sales, product management, and marketing to develop comprehensive proposals, deliver tailored solutions and support.
• Provide market feedback related to applicable industry trends, technologies, customer needs and identifying key products and vendors.
• Maintain detailed reports of sales activities including loading prospects and activities or customer and vendor relationship problems through use of the customer relationship manager (CRM).
• Coordinate customer trainings.
• Responsible for company issued vehicle maintenance and upkeep and effectively manage expense accounts.
• All other duties assigned.
• High School Diploma or Equivalent required. Bachelor’s Degree in related field preferred.
• 3-5 years’ relevant experience in business to business (B2B) sales or residential trade experience.
• Must be proficient in Microsoft Office Suite.
• Must have and maintain a valid driver’s license.

Company Overview

Founded in 1948, Werner Electric Supply has grown from a small appliance store in downtown Neenah, WI into an award-winning employer and leading electrical distributor with 12 branch locations in Wisconsin and Upper-Michigan. Headquartered in Appleton, WI, we provide electrical, lighting, network, process, and inventory management solutions for a diverse group of industrial and construction customers. We are a growing, privately-held company with over 450 employees who uphold a family culture built around exceptional customer service. As a recentNew North Workplace Excellence Awardwinner, we’re dedicated to the continuous improvement of our people, products, and services to ensure the long-term success of our employees and customers.

Employee Benefits

• Medical and Dental Insurance
• Short & Long-Term Disability Insurance
• Life and AD&D Insurance
• 401(k) Retirement Plan with company match
• Paid holidays, vacation, personal, and sick days
• Pet Insurance
• Identity Theft Protection
• Accident Insurance & Critical Illness Coverage
• Tuition Reimbursement
• Annual bonuses and merit increases based on performance
• Employee Assistance Program (EAP)
• Wellness Programs

Werner Electric Supply is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law

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Licenses & Certifications

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.