Residential Business Development Representative

Socket.dev; Appleton (WI); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical and Dental Insurance

401(k) Retirement Plan with company/3%

Paid holidays, vacation, personal, and

Wellness Programs

Job summary

Werner Electric Supply, headquartered in Appleton, WI, seeks an enthusiastic Business Development Representative to grow our customer base and drive sales growth in the residential electrical market. You will rely on persuasive communication to turn prospects into qualified leads and build relationships across the territory.

The ideal candidate has 3–5 years in B2B sales or residential trade, proficiency with Microsoft Office, and a valid driver's license.

Qualifications

• 3–5 years of B2B sales or residential trade experience.
• Proficient in Microsoft Office Suite.

Responsibilities

• Build and maintain a network of residential contractors and vendors.
• Generate qualified leads and develop new customers in assigned territory through cold calling, marketing strategies, and events.
• Responsible for own Sales AOP (Annual Operating Plan).
• Collaborate with vendors and manufacturers to support customer needs.
• Utilize a consultative selling approach focused on finding the best outcomes for the customer.
• Coordinate customer trainings and support.
• Maintain detailed CRM records of activities and relationships.

Skills

B2B sales

Microsoft Office

Driver's license

Education

High School Diploma

Bachelor's Degree preferred

Tools

CRM

Job description

Be Yourself. Build Your Career. Be Exceptional Together.

At Werner, we’re more than an electrical distributor — we’re a community that empowers people to grow, innovate, and truly make a difference. Our culture celebrates individuality, encourages creativity, and values each person’s voice; creating a space where you can be yourself, connect with others, and build a meaningful career. We believe in balance and flexibility, so you can thrive both professionally and personally. Together, we can make an impact and build something exceptional for our customers, families, communities, and each other.

Learn why Werner is a "Great Place to Work": https://www.wernerelectric.com/Careers

Summary:

We’re searching for an enthusiastic business development representative to join our team and support business growth. You’ll need strong persuasion skills to turn customer prospects into qualified leads. Our ideal candidate is an excellent deal-maker who loves talking to people. If you’re looking to jump-start your career in sales.

Essential Duties and Responsibilities

• Build and maintain a network of residential contractors and vendors.
• Generate qualified leads and develop new customers in assigned territory through a variety of channels including cold calling, marketing strategies, and participation in industry events.
• Responsible for own Sales AOP (Annual Operating Plan)
• Collaborate with vendors and manufacturers to support customer needs.
• Utilize a consultative selling approach focused on finding the best outcomes for the customer.
• Help Drive Spec on residential builds (single and multi-family)
• Collaborate with internal teams such as customer service, sales, product management, and marketing to develop comprehensive proposals, deliver tailored solutions and support.
• Provide market feedback related to applicable industry trends, technologies, customer needs and identifying key products and vendors.
• Maintain detailed reports of sales activities including loading prospects and activities or customer and vendor relationship problems through use of the customer relationship manager (CRM).
• Coordinate customer trainings.
• Responsible for company issued vehicle maintenance and upkeep and effectively manage expense accounts.
• All other duties assigned.

Minimum Requirements

• High School Diploma or Equivalent required. Bachelor’s Degree in related field preferred.
• 3-5 years’ relevant experience in business to business (B2B) sales or residential trade experience.
• Must be proficient in Microsoft Office Suite.
• Must have and maintain a valid driver’s license.

Company Overview

Founded in 1948, Werner Electric Supply has grown from a small appliance store in downtown Neenah, WI into an award-winning employer and leading electrical distributor with 12 branch locations in Wisconsin and Upper-Michigan. Headquartered in Appleton, WI, we provide electrical, lighting, network, process, and inventory management solutions for a diverse group of industrial and construction customers. We are a growing, privately-held company with over 450 employees who uphold a family culture built around exceptional customer service. As a recent New North Workplace Excellence Award winner, we’re dedicated to the continuous improvement of our people, products, and services to ensure the long-term success of our employees and customers.

Employee Benefits

• Medical and Dental Insurance
• Short & Long-Term Disability Insurance
• Life and AD&D Insurance
• 401(k) Retirement Plan with company match
• Paid holidays, vacation, personal, and sick days
• Pet Insurance
• Identity Theft Protection
• Accident Insurance & Critical Illness Coverage
• Tuition Reimbursement
• Annual bonuses and merit increases based on performance
• Employee Assistance Program (EAP)
• Wellness Programs
• Career Development & Leadership Training

Werner Electric Supply is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law