Research Director

GapExec; Los Angeles (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

GapExec is seeking a Director in the Client Service TV Group to lead relationships with top entertainment clients and manage multi-faceted research projects from concept to delivery. You will oversee study design, data analysis, reporting, and presentations, collaborating with operations, vendors, and clients daily.

The ideal candidate has 5–9 years in market research, strong writing and presentation skills, and a passion for media and entertainment; mentorship of analysts and strong

Qualifications

• Bachelor’s degree in related field (business, communications, marketing, research, social sciences, etc.) is desired
• 5-9 years of market research/consumer insights experience required
• Experience in entertainment industry preferred; mix of vendor and client-side is a bonus

Responsibilities

• Lead relationships with clients and anticipate their needs
• Manage projects end-to-end, including study design, proofing, data analysis, and reporting
• Supervise and lead operations to ensure high-quality deliverables
• Synthesize and write narrative-driven analysis
• Advise and partner with development team to build next generation products and dashboards
• Track industry trends in entertainment, media, and research

Skills

Quantitative research

Qualitative research

Strong writing

Presentation skills

Mentoring analysts

Project management

Education

Bachelor’s degree in related field

Tools

SPSS

PowerPoint

Excel

G Suite

Job description

Our client is a leading market research and analytics firm focused on media and entertainment. The biggest studios, streaming services, TV networks and digital brands in the US and across the globe partner with us to gain actionable insight at every phase of the creative process: from show concept to pilot, and from movie script to theatrical release. Additionally, clients rely on us to test marketing campaigns, identify core audiences, track customer satisfaction, etc. to help them grow their business amid the ever-changing media landscape. We are passionate about entertainment, our clients, and our team members.

As a Director within the Client Service TV Group, you will join a team of experienced researchers who are dedicated to delivering actionable insights to top entertainment clients. You will be an integral part of the research process and relationship with your clients. You will report to a Vice President in the TV Group and serve as the day-to-day manager on a variety of research projects including, but not limited to, pilot tests, concept tests, ad/creative tests, positioning studies, brand tracking, and focus groups. You will work collaboratively with fellow client service team members, operations team members, third party vendors as well as clients on a daily basis.

RESPONSIBILITIES

• Lead relationships with clients and anticipate their needs
• Manage projects end-to-end, including: study and questionnaire design, proofing, working with other departments as needed to ensure success, tab specs, data analysis, report populating and writing, presentations, etc.
• Supervise and lead the execution of project-specific operations to ensure high-quality deliverables, including coordinating activities with the Operations/Research Solutions team
• Synthesizing and write narrative-driven analysis
• Advising and partnering with development team to build next generation products and dashboards
• Tracking industry trends and keeping current on program and series, entertainment, pop culture, research, and media trends

REQUIREMENTS

Education

• Bachelor’s degree (BA or BS) in related field (business, communications, marketing, research, social sciences, etc.) is desired

Experience Requirements

• 5-9 years of relevant work experience (market research/consumer insights experience required)
• Market research (syndicated and/or custom) experience in entertainment industry is preferred
• Mix of vendor and client-side experience is a bonus

Ideal Candidate:

• Familiar with quantitative and qualitative research
• Strong interest in media and entertainment
• Excellent written and verbal communication skills
• Highly organized and strong attention to detail
• Ability to manage multiple projects efficiently and independently, and meet time-sensitive deadlines
• Works collaboratively with colleagues, clients, and vendors
• Self-starter who gets things done well, regardless of challenges and hurdles
• Critical thinker who can understand and solve complex issues
• Never satisfied with surface answers, always wants to dig deeper and get to the core
• Enjoys mentoring and coaching analysts and managers
• Excellent Word, Excel, and Power Point skills; G Suite and Keynote a plus
• Strong writer, with thoughtful data analysis and storytelling ability
• Possesses presentation skills and dynamic/confident personality
• Familiarity with statistical software (e.g., SPPS, etc.) a plus