Research Assistant

MarCom Group; United States; On-site; USD 51,000 - 60,000; Full time

Job summary

Join a forward-thinking company as a Research Assistant, where you will play a key role in shaping marketing strategies through data-driven insights. Collaborate with various departments to analyze market trends and consumer preferences, helping to optimize campaigns and inform product development. This position offers a dynamic environment where your analytical skills will shine, and your contributions will directly impact business decisions. With a full-time commitment, you will enjoy a range of benefits, including medical insurance and a 401(k) plan, making this an excellent opportunity for growth and development in the field of research and analytics.

Benefits

Medical Insurance

Vision Insurance

401(k)

Paid Maternity Leave

Paid Paternity Leave

Qualifications

• Bachelor's degree in social sciences or related field required.
• 3+ years of experience in qualitative research preferred.

Responsibilities

• Assist in collecting and analyzing market data for actionable insights.
• Conduct surveys and focus groups to identify market opportunities.

Skills

Writing and Editing Skills

Data Interpretation

Qualitative Research Knowledge

Quantitative Data Collection

Team Collaboration

Education

Bachelor's Degree in Social Sciences

3+ Years of Professional Experience

Tools

Data Analysis Tools

Spreadsheets

Presentation Software

Job description

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This range is provided by MarCom Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$51,000.00/yr - $60,000.00/yr

Direct message the job poster from MarCom Group

The Research Assistant is a member of MarCom Group’s Strategy, Research, and Analytics department and will be responsible for assisting the Research Analyst in collecting, analyzing, and interpreting market data on consumers, competitors, and industry trends to provide actionable insights that inform marketing strategies, product development, and business decisions. They will conduct surveys, focus groups, and data analysis to identify potential markets, customer preferences, and market opportunities, ultimately helping companies understand their market position and optimize marketing campaigns.

Supervisory Responsibilities

• The Research Assistant position does not supervise other employees.

Duties & Responsibilities

• Work closely with different departments (marketing, finance, product development, etc.) to provide data-driven insights and support strategic initiatives.
• Monitor industry developments and market dynamics to identify emerging trends and potential opportunities.
• Manage research projects from conception to completion, including setting timelines, defining research objectives, following budgetary requirements, and ensuring quality standards.
• Understand and adhere to all compliance requirements, policies, and procedures associated with conducting qualitative research for the general public and federal employees.
• Work with the client to develop research goals and key research questions, and to identify appropriate metrics to measure success.
• Conduct thorough research through surveys, interviews, focus groups, market studies, competitor analysis, and data mining to gather relevant information.
• Develop, write, and administer surveys and analyze results.
• Develop reports and present findings to internal teams, leadership, and clients.

Knowledge, Skills & Abilities

• Excellent writing and editing skills
• Ability to function effectively in a fast-paced, team-oriented environment
• Strong ability to interpret complex data, identify patterns, and draw meaningful conclusions.
• Knowledge of customer research, psychological research, and market research
• Knowledge of qualitative research processes and procedures
• Knowledge of qualitative and quantitative data collection

Education & Experience

• Bachelor’s degree in the social sciences or a related field
• 3+ years of professional experience conducting qualitative research
• Experience navigating federal requirements for research projects (desired)
• Experience researching for marketing and advertising and/or recruitment marketing (desired)
• Proficiency in data analysis tools, spreadsheets, and presentation software.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst and Research

• Industries

  Advertising Services, Government Relations Services, and Marketing Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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