Rental Sales Representative

Ultipro; Meridian (ID); On-site; USD 42,000 - 64,000; Full time

Job summary

Western States Equipment Company in Idaho is seeking a customer-focused rental sales representative to promote The Cat Rental Store products and services within an assigned territory. You will engage with customers by phone and in person, explain options, and drive rental purchases to meet territory goals.

You will use SalesLink and related systems to manage accounts, schedule visits, and coordinate with service and operations teams.

Qualifications

• Proof of high school diploma or GED.
• 1 year previous sales experience and/or proven customer service experience.
• Thorough knowledge of light construction equipment preferred.
• Able to communicate in English (speaking, reading, writing).

Responsibilities

• Promotes and sells The Cat Rental Store products and services within assigned territory.
• Contacts prospective customers by phone and in person to determine needs and present options.
• Handles walk-in customers and follows up on leads to drive rentals.
• Negotiates rental rates and pricing to meet market goals.
• Uses SalesLink to manage accounts and coordinate with internal teams.

Skills

Customer service

Sales prospecting

Communication

Education

High school diploma or GED

Tools

SalesLink

Infocast

DBS

Job description

Since 1956, Western States Equipment Company has been a leading employer across Idaho, Oregon, Washington, Montana, and Wyoming. We are driven by our mission of solving our customers’ toughest challenges, guided by our core values of Safety, Excellence, Teamwork, Integrity, Accountability, and Innovation.

By joining Western States, you commit to upholding these values while contributing to our purpose of building our communities for a better tomorrow. Safety and our Customer Care Commitment remain foundational to our mission and the standard by which we measure our success.

Safety

• Actively cares, promotes, manages, and advocates for safety at Western States. As a team member in the organization, it is critical to ensure all employees, vendors, and clients have a safe work environment while adhering to all applicable safety policies, procedures and standards.
• Embraces our caring culture where we each care to adhere with applicable safety policies, PPE expectations and stop work authority.

Customer Care Commitments

• Convey Warmth and Empathy – Acknowledge customers and greet everyone with an authentic smile.
• Actively Listen – Give your full attention, make eye contact, avoid interrupting, and ask clarifying questions.
• Build Trust – Take ownership, act with urgency, and follow through on commitments.
• Say Thank you – Express genuine appreciation for effort, feedback, and collaboration.

ESSENTIAL FUNCTIONS:

• Promotes and sells the products and services of The Cat Rental Store and WSECO.
• Utilizes efficient and creative ideas to propose rental business within assigned territory.
• Uses technical competencies to utilize industrial and light construction rental equipment as required.
• Recommends specific rental purchases based on customer needs.
• Contacts prospective customers by phone and in person to determine customer needs, present product information, and explain available services. Provides information brochures and other incentives to inform customers and influence buying decisions.
• Handles call and responds to the needs of walk-in customers. Follows up on telemarketing leads.
• Negotiates rental rates and pricing that achieves The Cat Rental Stores desired market share and profitability with little supervision.
• Follows rental processes and procedures.
• Utilizes software programs, including SalesLink, to communicate interdepartmentally, manage accounts, schedule daily appointments, and manage assigned territory.
• Works after hours and weekends, as needed, to provide Exceed the Expected customer service to The Cat Rental Store customers.
• Adheres to all customer care standards.
• Works safely at all times. Adheres to all applicable safety policies. Complies with all company policies, procedures and standards.
• May accomplish training and serve as a Green Belt in support of Western States’ Six Sigma program.
• Works within and promote corporate vision, mission, and values of the organization.
• Performs other duties as assigned.

KNOWLEDGE SKILLS AND ABILITIES:

• Knowledge and use of Microsoft computer products or other comparable systems required.
• Knowledge or ability to learn DBS, Infocast, and Sales Link.
• Proven skills in written and verbal communications, planning, organizing, leadership and interpersonal relationship building.
• Ability to set and manage priorities.
• Drive and maintain company vehicle.
• Must be a self starter and able to work without supervision.

EDUCATION AND EXPERIENCE:

• Proof of high school diploma or General Education Degree (GED).
• 1 year previous sales experience and/or proven customer service experience required.
• Thorough knowledge of the use and operation of light construction equipment preferred.
• Must be able to communicate (speak, read, comprehend, write in English).

PHYSICAL CHARACTERISTICS:

• Ability to stand for long periods of time along with walking, sitting, repetitive climbing stairs, reaching (including but not limited to above-shoulder reaching), repetitive bending, stooping, pushing, pulling, leaning and twisting.
• Ability to lift up to 60 lbs.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. It is not intended be an exhaustive list of all responsibilities, duties, and skills required of employees in this classification.

This role is designated as safety-sensitive.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.