Rental Operations Branch Manager - Wagner CAT Rentals

Wagner-Equipment-Co.; Silverthorne (CO); On-site; USD 88,000 - 121,000; Full time

Benefits offered by this job

PTO – up to 96 hours + 8 holidays

Medical, dental, vision insurance

401K with up to 7% company match

Job summary

Wagner Equipment Co. in Silverthorne, CO seeks a Rental Operations Branch Manager II to oversee a high-volume Wagner CAT Rentals branch, lead direct reports, manage fleet, and drive profitability.

The role involves budgeting, hiring, training, safety enforcement, and collaboration with regional leadership. This full-time position requires travel up to 25% and offers competitive benefits including PTO and 401(k).

Qualifications

• High School Diploma or GED is required.
• Bachelor’s degree in Business, Management, or other relevant degree preferred.
• 5+ years in leadership/management roles in an equipment rental environment preferred.

Responsibilities

• Manage the branch with high volume activity and fleet responsibility.
• Provide direction for front of house operations and customer experience.
• Develop and manage annual budget and payroll processes.
• Hire, train, and evaluate staff; conduct regular performance reviews.
• Lead safety, compliance, and operational efficiency across the branch.
• Coordinate with Regional Operations Manager on strategic goals.

Skills

Leadership

Management

Sales

Customer service

Budgeting

Training

Communication

Education

High School Diploma or GED

Bachelor’s degree in Business/Management or related

Tools

IRental

CRM Tools

Microsoft Outlook

Microsoft Excel

PowerPoint

DBS

CRM/Sales Link

Job description

Rental Operations Branch Manager - Wagner CAT Rentals

Job Category : Management

Requisition Number : RENTA006108

• Posted : August 3, 2026
• Full-Time

Locations

Showing 1 location

Silverthorne WR
Silverthorne, CO - Rental
461 Adams Street
Silverthorne, CO 80498, USA

Silverthorne WR
Silverthorne, CO - Rental
461 Adams Street
Silverthorne, CO 80498, USA

At Wagner, our people are the driving force behind everything we do. We’re committed to helping our employees grow through meaningful work, career development, and opportunities to learn and advance. Join a team that values collaboration, innovation, and the people who make our success possible. We offer excellent benefits and supply you with the tools you need to maximize your potential.

Benefits include:

• Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays
• Medical, dental, and vision insurance
• Life and AD&D Insurance
• Retirement Plans -401Keligible employees can receive a company contribution up to 7%
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• CEFCU - Employees have access to services including payroll deductions, savings, accounts, loans, VISA card and more
• Additional Benefits include Supplemental life Insurance, Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans

The Rental Branch Manager II is responsible for the efficient and profitable operation of the assigned branch with high volume activity, direct reports and fleet responsibility. The position is expected to advise and make recommendations to the Regional Operations Manager with respect to the best interests of the company. Duties include all areas of running an independent business: personnel management, budget establishment and compliance, policy enforcement, and operations effectiveness.

Direct Reports May Include: Shop Coordinator, Rental Sales Rep., Rental Coordinator, Rental Tech Level 1, 2, 3 & Rental Field Service, Rental Transport Driver.

Pay Rate:$88,358.69- $121,493.13 annually + location differential.Pay rate is dependent upon education & experience.

At Wagner, our people are the driving force behind everything we do. We’re committed to helping our employees grow through meaningful work, career development, and opportunities to learn and advance. Join a team that values collaboration, innovation, and the people who make our success possible. We offer excellent benefits and supply you with the tools you need to maximize your potential.

Benefits include:

• Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays
• Medical, dental, and vision insurance
• Life and AD&D Insurance
• Retirement Plans -401Keligible employees can receive a company contribution up to 7%
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• CEFCU - Employees have access to services including payroll deductions, savings, accounts, loans, VISA card and more
• Additional Benefits include Supplemental life Insurance, Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans

The Rental Branch Manager II is responsible for the efficient and profitable operation of the assigned branch with high volume activity, direct reports and fleet responsibility. The position is expected to advise and make recommendations to the Regional Operations Manager with respect to the best interests of the company. Duties include all areas of running an independent business: personnel management, budget establishment and compliance, policy enforcement, and operations effectiveness.

Direct Reports May Include: Shop Coordinator, Rental Sales Rep., Rental Coordinator, Rental Tech Level 1, 2, 3 & Rental Field Service, Rental Transport Driver.

Pay Rate:$88,358.69- $121,493.13 annually + location differential.Pay rate is dependent upon education & experience.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

Administrative:

• Manages IRental reporting designed to adhere to and promote our 10W initiatives: On time delivery, service response time, invoice accuracy, etc.
• Provides direction for front of house operations to include showroom, rental counter, retail presence and overall customer experience.
• Participates in quarterly rental branch and counter audits
• Provides direction for the service department for compliance to unavailable fleet metrics, PDI’s and general rental turn completion, etc.
• Responsibility for P/L of the assigned branches to include:
  • Developing and adhering to annual budget
  • Hiring and training new employees
  • Ensure timely performance review and payroll functions are completed
• Supervises store purchases and processes A/P documents to ensure timely payment to vendors
• Conducts monthly branch meetings to discuss metrics, successes, coaching on customer experience and branch execution
• Completes quarterly inventories for assigned branch(s)
• Other duties as assigned by Rental Leadership.

Organizational:

• Develops a culture of “Safety First” by modeling and enforcing all safety procedures
• Sets model of professionalism by establishing good housekeeping procedures and paying attention to personal appearance
• Develops and coordinates effective work schedules for all areas of the branch to allow for the efficient operations of the branch and to accommodate emergency requests
• Creates, reviews, and maintains immediate and long term plans for proper resource utilization (facility, tooling, and equipment)
• Helps implement new processes for training and development as well as improved rental operations.
• Works with Sales and Rental Admin on incoming new inventory process
• Communicates with Credit, Service, Sales, Transportation, Rental admin and other areas as needed.

Interpersonal:

• Develops and maintains strong relationships with field and office personnel, as well as with outside customers and vendors
• Sets the model of integrity by following through with commitments, being concerned for the welfare of employees and establishing a high level of trust with customers, vendors, and employees
• Establishes regular meetings with key personnel, such as Shop Coordinator, Rental Reps, etc.
• Establishes monthly meeting times with entire branch to provide status reports and to keep the line of communication open
• Helps build a strong team by being available as a coach and mentor
• Actively shares relevant information to be more effective with our team and our customers

Sales:

• Learns and understands the products and services provided by Wagner Rents
• Communicates product and service information with customers in an effort to promote sales
• Develops and maintains relationships with all outside rental sales representatives

Technical:

• Requires advanced knowledge of the Rental Fleet and IRental platform.
• Working knowledge of Wagner Rents and Wagner Equipment Co. CRM Tools
• Beginning knowledge of basic financial reporting and analysis (Intermediate knowledge preferred)
• Ability to troubleshoot and resolve customer issues through both IRental and Cat Rental Portal

Supervisory:

• Consults with Regional Operations Manager to reach agreement on annual departmental objectives, budgetary guidelines, customer service levels, and relevant personnel activities
• Hires, trains, and directs an effective workforce that promotes high productivity while building a team that supports our company’s Statement of Purpose and Principles in Practice
• Conducts performance reviews and makes salary adjustment recommendations
• Ensures employees are using company P-card responsibly
• Ensures tools and supplies are being procured and used in the most effective manner
• Reviews business reports and responds accordingly (Open POs/Open Workorders, etc.)
• Attends training regularly – this sends a strong message to your staff that learning is a continual process and everyone needs to work on their personal and professional development

Required Education and Experience:

• High School Diploma or GED
• Bachelor’s degree in Business, Management, or other relevant degree preferred
• 5+ years’ experience in a leadership position with management of Sale/Rental/hourly personnel. Equipment rental operation experience preferred.
• 5+ years supervisory/management experience
• 5+ years administrative/clerical experience
• 3+ years customer service experience
• 3+ years sales experience
• 3+ years technical or mechanical experience (machine service/maintenance)

Physical Demands & Competencies:

• Standing, walking, talking, sitting, use of hands & hearing
• Squatting/Kneeling
• Ability to ascend/descend ladders, stairs, etc.
• Medium work that includes lifting and/or moving objects up to 32 pounds or more
• Data Entry, telephone, reading/writing, reasoning, organizational, communication & math skills
• Safety & Product Knowledge
• Must be skilled at seeking input from, and reaching agreement with, other key managers to determine ways to tailor services, that seamlessly cross product, and service lines that support the needs of our customers.
• Intermediate knowledge of Microsoft Outlook
• Intermediate knowledge of Microsoft Excel and PowerPoint
• Basic knowledge of DBS, CRM/Sales Link, and IRental
• Advanced knowledge of Microsoft Word

Work Environment:

• Noise: Moderate
• Indoors and Outdoors

Travel Requirements:

• Up to 25%

Other Duties:

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

Qualifications

Skills

Behaviors

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Motivations

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Education

Experience

Licenses & Certifications

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.