Rental Counter/Inside Sales Representative

Butler Machinery; Bismarck (ND); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Holidays

Disability coverage

Life insurance

Job summary

Butler Machinery is seeking a Rental Counter / Inside Sales Representative to deliver exceptional service to rental customers and support inside sales activities. This role drives growth across rental operations through pricing, account setup, quotations, and seamless coordination with technicians and other departments.

You will be the face of a fast-paced, team-oriented culture focused on safety, integrity, and customer satisfaction across our North Dakota locations.

Qualifications

• High school diploma or equivalent required/combined experience accepted.
• Knowledge of equipment applications or prior rental equipment experience preferred.
• Professional verbal and written communication skills.
• Strong customer service, organization, and attention to detail.
• Decision-making and adaptability experience.
• Good time management and multitasking abilities.
• Self-starter with minimal supervision.
• Proficient in business applications (sales quoting, Outlook, Excel, MS Office).

Responsibilities

• Serve as primary contact for new and walk-in rental customers throughout the rental cycle.
• Support inside sales activities, quotations, reservations, contract creation, invoicing, and insurance verifications.
• Identify customer equipment needs and upsell products/services.
• Establish new accounts, generate leads, and warm-call dormant accounts.
• Coordinate with outside sales and other departments to ensure smooth rentals and service.
• Schedule equipment delivery, pickup, check-out, and check-in with rental technicians.
• Maintain showroom and provide courteous, customer-driven service.

Skills

Verbal communication

Written communication

Customer service

Organization

Attention to detail

Decision-making

Adaptability

Time management

Self-starter

Computer skills

Strategic thinking

Analytical thinking

Company mission understanding

Education

High school diploma

Tools

Sales quoting software

Outlook

Excel

Microsoft Office

Job description

If you are customer-focused, enjoy a fast-paced environment, and are passionate about supporting the agriculture and construction industry, consider joining the Butler Machinery team as a Rental Counter / Inside Sales Representative. In this role, you will provide exceptional service to rental customers, support inside sales activity, and help drive growth across our rental operations. You’ll work in a first-class culture built on long-term relationships, teamwork, and dedication to delivering an industry-leading customer experience.

What You'll Do

• Act as the primary contact for new, walk-in customers - handling the full rental cycle from inquiry to return.
• Assist outside sales and customers with setting up new accounts, quotations, reservations, attachment/machine selections, contract creation, invoicing and insurance verifications.
• Identify the customer equipment/resource needs, provide the right solutions, and sell/upsell products and services.
• Established new accounts, generate and qualify leads, and warm-call dormant accounts.
• Negotiate pricing within rate strategy, log lost sales, and coordinate hand-offs to outside sales.
• Coordinate with rental technicians and other departments to schedule equipment delivery, pickup, check-out, and check-in.
• Ability to operate in a fast-paced, team-orientated environment, while providing excellent customer service.
• Transact all inbound calls and walk-in traffic.
• Complete call offs, contract returns, and verification of machine hours.
• Perform quick damage inspections.
• Initiate service tickets as required.
• Coordinate with rental maintenance to keep repair states current and prioritize machines as rent-ready based on reservation timelines.
• Coordinate delivery timing and customer expectations with transportation.
• Maintain a clean, organized, and presentable showroom.
• Maintain a professional appearance and welcoming, customer-driven demeanor.
• Ensure safety procedures are enforced both inside and outside of the rental store.
• Be guided by Butler’s mission statement and core values in everything you do.

What You Bring

• High school diploma or equivalent combination of experience, training, and/or education required
• Knowledge of equipment applications and previous rental equipment experience is preferred
• Professional verbal and written communication skills
• Strong customer service skills, organization, and attention to detail
• Strong decision-making and adaptability experience
• Good time management and ability to multitask
• Self-starter and capable of working with minimal direct supervision
• Strong proficiency in efficiently navigating computer and business applications (sales quoting application, Outlook, Excel, Microsoft Office Products, etc.)
• Supportive and strategic-mindset
• Advanced analytical and problem-solving skills
• Clear understanding of Butler’s Mission: To build long-term relationships founded on trust, creating mutual growth and success
• Commitment to Core Values: Our Team, Customer Driven, Integrity, Accountability, Excellence, and Safety
• Valid driver’s license and ability to meet company insurability guidelines

What We Offer

As a family-owned business for three generations, we currently employ over 900 associates in 20 locations throughout North Dakota, South Dakota, Montana, and Nebraska. We are looking for self-motivated, forward-thinking individuals to join us in our continued growth and success. Along with ongoing professional development and growth opportunities, we offer a strong benefits package to support our team:

• 10% Annual Retirement Employer Contribution, with Additional 5% Discretionary Employer Contribution
• Health Insurance – 3 plan options
• Health Savings Account – Employer contribution up to $1,300/year
• Dependent Care Flex Spending Account
• Dental Insurance – 2 plan options
• Vision Insurance
• Basic Life/AD&D and Supplemental Life Insurance
• Employer paid Short-Term Disability Coverage – 60% of base pay/salary
• Long-Term Disability Coverage
• Maternity / Paternity Benefits
• Holidays
• Paid Time Off (PTO)
• 401(K) Plan
• Employee Assistance Program (EAP) – including Health Coaching
• SmartDollar – employer paid financial planning program
• Legal Shield/ID Shield products
• Voluntary Benefit options - Cancer Insurance/Accident/Hospitalization

EOE /Vet/Disability