RENTAL COORDINATOR

Carter Machinery; La Crosse (WI); On-site; USD 71,544,000 - 89,773,000; Full time

Benefits offered by this job

Health, dental and vision insurance

401(k) with company match

Tuition reimbursement

Employee referral bonus

Job summary

Carter Machinery seeks a Rental Coordinator to coordinate and process rental agreements for Caterpillar and allied equipment, providing essential administrative support to the Rental team.

Responsibilities include maintaining customer relationships, applying strong sales techniques, and ensuring accurate DBS and rental software data entry. A high school diploma is required, with preferred rental industry experience.

Qualifications

• High school diploma or equivalent is required.
• Experience in equipment rental industry is preferred.
• Demonstrated results in a customer service role.

Responsibilities

• Coordinate and process rental agreements for customer rentals of Caterpillar and allied equipment.
• Perform general administrative tasks in support of the Rental team.
• Contribute to day-to-day rental operations to meet sales and profit goals.

Skills

Customer service

Communication

Technical aptitude

Sales techniques

Read/interprete docs

Teamwork

Multitasking

DSB/rental software

Microsoft Office

Education

High school diploma or equivalent

Tools

DBS (Dealer Business System)

Caterpillar rental software

Microsoft Office

Job description

Carter Machinery

Location: La Crosse, VA 23950, USA

Category: Inside Sales

Posted Date: August 7, 2026

Requisition_Number: RENTA006704

Schedule: Full Time

EOE Statement

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Join a Company That’s Built to Elevate You.

At Carter Machinery, we don’t just offer jobs - we offer long-term careers defined by purpose, innovation, and impact. We’ve built an award-winning workplace where high achievers thrive, careers grow, and your work truly matters.

Our legacy is strong, our vision is bold, and our future is built on investing in the growth and well-being of our people. Whether you're turning a wrench, managing operations, or supporting customers, you play a vital role in powering industries that moves the world forward.

Job Title: Rental Coordinator

Location: South Hill, Virginia

Shift: 1st

Starting Compensation Range: $24.92 - $31.33 per hour

The Rental Coordinator is responsible for coordinating and processing rental agreements for customer rentals of Caterpillar and allied equipment and performing general administrative tasks in support of the Rental team. This role is critical to the day-to-day execution of the rental business in order to reach acceptable sales and profit levels.

Requirements for the Rental Coordinator position include:

• Self-starter able to work in a fast-paced environment with limited supervision
• Exceptional customer satisfaction skills and the ability to build solid relationships, required
• Must have excellent written, verbal and telephone communication skills
• Technical aptitude is a must
• Must be able to read and interpret documents such as safety rules, operating and maintenance instructions, and procedures manuals
• Understand and practice effective sales techniques
• Must possess ability to calculate figures and amounts such as discounts and interest
• Computer skills are required, including Microsoft products and other applications as needed; able to learn Caterpillar’s “Dealer Business System” (DBS) and related rental software programs
• Must be able to work additional hours to meet customer and business demands
• Must be able to multitask, have good organizational skills and ability to prioritize tasks with competing demands
• Must be able to work in a high volume, fast-paced environment
• Promote a positive customer experience
• Uphold the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way

Seeking Candidates with:

• High school diploma or equivalent, required
• Experience in the equipment rental industry and knowledge of equipment applications, preferred
• Demonstrated results in a customer service role

Physical Requirements:

• Required to sit and talk or hear
• Frequently required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms
• Occasionally lift and/or move up to 10 pounds
• Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus

Competitive Compensation and Benefits:

• Health, dental and vision insurance
• Paid time off
• 401(k), $0.75 to $1.25 match up to 6%
• Life and disability insurance
• In-house training instructors/programs
• Tuition reimbursement
• Employee referral bonus program
• Tool allowances and tool loans
• Discounts on cellular phone service, computers, and vehicles
• Opportunities for overtime
• Shift differential (if applicable)

You’ll gain access to real learning, real advancement, and a real future in a company that’s reshaping what it means to lead in our industry. If you're looking for purpose, possibilities, and a team that wins together - you belong at Carter Machinery.

Come build what matters and build your future with us.

Actual base pay may vary based on experience, skills, qualifications, education, geographic location, and other relevant business considerations. In addition to base pay, the compensation package may include participation in performance-based incentive programs (e.g., discretionary or non-discretionary plans), as well as overtime eligibility depending on the role.

Carter Machinery Co. Inc. is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans, and individuals with disabilities, or any other characteristic protected by law – are encouraged to apply.

Carter Machinery is a drug‑free workplace.

Equal employment opportunity, including veterans and individuals with disabilities.

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