Remote Web & Email Specialist

VALiNTRY Services; Chattanooga (TN); Hybrid; USD 52,000 - 75,000; Full time

Job summary

VALiNTRY Services seeks a Web & Email Marketing Specialist to support digital marketing across web, email, and customer engagement platforms, blending technical and marketing execution for a seamless online customer experience.

You will build and maintain landing pages, implement tracking with GA4/GTM/UTM, and create email campaigns in Klaviyo including customer journeys and automation. Strong HTML/CSS/JS skills and data mindset are essential.

Qualifications

• Bachelor's degree or equivalent in Marketing, IT, or related field.
• 2+ years in digital marketing, website administration, or email marketing.
• Experience with Klaviyo or similar automation platform.
• Familiarity with Shopify, WordPress or Salesforce Experience Cloud.
• Knowledge of HTML, CSS and JavaScript is preferred.
• Strong analytical and problem-solving abilities.

Responsibilities

• Build and maintain landing pages, web pages and forms with approved designs.
• Execute website updates and tracking using GA4, GTM and UTM parameters.
• Create and deploy email campaigns in Klaviyo and manage customer journeys.
• Monitor deliverability, test rendering and produce performance reports.
• Troubleshoot website, email, and platform issues and collaborate with teams.
• Maintain consistent digital experience across all customer touchpoints.

Skills

Digital marketing experience

Klaviyo

HTML/CSS/JS

GA4/GTM

Communication skills

Education

Bachelor's degree or equivalent

Tools

Shopify

WordPress

Salesforce Experience Cloud

Job description

VALiNTRY is seeking a Web & Email Marketing Specialist to support the execution of digital marketing initiatives across web, email, and customer engagement platforms. This position is ideal for someone who enjoys both the technical and marketing aspects of digital execution and takes pride in delivering a seamless online customer experience.

Key Responsibilities

Website Management

• Build and maintain landing pages, web pages, podcast pages, pop ups, forms, and other website content using approved designs and marketing content.
• Implement website updates and enhancements in collaboration with internal technology teams.
• Execute website tracking implementations using Google Analytics, Google Tag Manager, and UTM parameters.
• Test website functionality, responsiveness, and user experience before publishing.
• Monitor website quality and identify opportunities for improvement.
• Support website reporting and performance metrics.

Email Marketing

• Build, schedule, and deploy email marketing campaigns using Klaviyo.
• Create and maintain customer journeys, audience segmentation, and automated workflows.
• Monitor email deliverability and recommend improvements to campaign performance.
• Implement campaign tracking and analytics.
• Test email rendering across desktop, mobile, and major email clients.
• Produce campaign performance reports and recommendations.

Digital Operations

• Troubleshoot website, email, and marketing platform issues.
• Investigate rendering, tracking, functionality, and deliverability concerns.
• Maintain exceptional quality control across all digital marketing initiatives.
• Research technical issues and provide recommendations to leadership.

Third Party Marketing Platforms

• Maintain content across marketing and customer engagement platforms.
• Implement customer journeys, forms, and digital workflows.
• Support integrations between marketing platforms and internal systems.
• Ensure a consistent digital experience across all customer touchpoints

Required Qualifications

• Bachelor\'s degree in Marketing, Communications, Information Technology, Computer Science, or a related field, or equivalent professional experience.
• Two or more years of experience supporting digital marketing, website administration, or email marketing.
• Experience with Klaviyo or a comparable email marketing automation platform.
• Experience with website content management systems such as Shopify, WordPress, Salesforce Experience Cloud, or similar platforms.
• Working knowledge of HTML, CSS, and JavaScript.
• Experience with Google Analytics 4, Google Tag Manager, and digital campaign tracking.
• Strong troubleshooting and analytical skills.
• Excellent organizational and communication skills.
• Ability to manage multiple projects while maintaining exceptional attention to detail.
• Experience testing websites and emails across browsers, devices, and operating systems.

Preferred Qualifications

• Experience building customer journeys and marketing automation workflows.
• Experience supporting CRM or marketing platform integrations.
• Knowledge of SEO best practices and website optimization.
• Experience with digital analytics and conversion tracking.

Success in This Role

The successful candidate will:

• Execute digital marketing initiatives with speed and accuracy.
• Deliver a consistent, high quality digital customer experience.
• Quickly identify and resolve technical issues.
• Collaborate effectively with Marketing and Technology teams.
• Balance independent execution with strong communication.
• Maintain exceptional attention to detail across every project.