Remote VP of Base & Private Label Sales Leader

Bonduelle; Philadelphia (Philadelphia County); Remote; USD 180,000 - 260,000; Full time

Job summary

Bonduelle Americas seeks a VP of Sales, Base Business Development to lead national and regional grocery accounts and a private label program. You will drive annual targets, JBPs, and promotional strategies while managing a team across National Account Directors, Regional Managers, and Private Label Managers.

The role demands frequent travel, executive relationship management, and collaboration with Supply Chain, R&D, and Marketing to sustain Bonduelle’s base revenue and growth across the US

Qualifications

• 10+ years of progressive CPG sales experience with direct national account management.
• Private label experience including RFPs, contracts, and cross-functional program management.
• 5+ years of people management experience.
• Deep understanding of grocery retail with Aldi, Wakefern, Ahold Delhaize, H-E-B, Stater Bros.
• Strong financial and analytical acumen with experience owning P&L-level accounts.
• Willingness to travel frequently to support customer meetings and HQ.

Responsibilities

• Lead a team of three National Account Directors and two Regional Account Managers.
• Own executive-level relationships with national and regional retailers.
• Set annual volume, distribution, and profitability targets for the base business.
• Guide JBPs, pricing actions, and trade investment strategies.
• Ensure DSMP compliance, display execution, and promotional programming.
• Pursue incremental distribution and category expansion opportunities.
• Partner with Sales Operations to align forecasts with activity.
• Manage two Private Label Managers and oversee RFPs and cost targets.
• Lead private label contract and pricing negotiations.
• Collaborate with Product Development/R&D on private label innovations.
• Oversee artwork/packaging development and approvals.
• Manage private label lifecycle, item setup, and samples coordination.
• Coordinate with Supply Chain for capacity planning and service levels.

Skills

National account management

Private label experience

People management

P&L ownership

Financial & analytical acumen

Executive relationship building

Education

Bachelor’s degree in business/Marketing or related field

MBA (plus)

Job description

Bonduelle Americas seeks a VP of Sales, Base Business Development to lead national and regional grocery accounts and a private label program. You will drive annual targets, JBPs, and promotional strategies while managing a team across National Account Directors, Regional Managers, and Private Label Managers.

The role demands frequent travel, executive relationship management, and collaboration with Supply Chain, R&D, and Marketing to sustain Bonduelle’s base revenue and growth across the US