Remote UX Strategy & Web Design Lead

Instrumental Group; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Disability coverage

401(k) retirement plan

15 paid holidays

Generous PTO

Job summary

Instrumental is seeking a UX Design Strategist to blend UX strategy, web design, and creativity into high-performing digital experiences for clients. You’ll lead discovery, translate goals into website experiences, and guide projects from concept through implementation.

You will collaborate with cross-functional teams, present concepts to clients, and stay ahead of UX trends while integrating AI tools to enhance workflows. This role emphasizes independence with strong collaboration when needed.

Qualifications

• 3+ years of experience in UX, web design, digital design, or a similar role.
• A compelling digital design portfolio demonstrating strong UX thinking and web design capabilities.
• Experience with modern UX design methodologies and user-centered design principles.
• Strong proficiency with design tools such as Sketch, Illustrator, InDesign, Photoshop, and Adobe Creative Suite.
• Experience designing websites and digital experiences from discovery through implementation.
• Strong analytical skills to improve user experience, engagement, and conversion.
• Experience creating, modifying, and optimizing digital graphics and source assets.
• Excellent written and verbal communication skills, especially in client-facing environments.
• Ability to lead conversations, present ideas, and collaborate with clients and internal teams.
• Strong project and task management skills with multiple deadlines.
• Able to work independently while knowing when to collaborate or seek input.
• Agency or client-services experience is a plus.
• Experience with HubSpot is a significant advantage.
• Basic coding or front-end development knowledge is a plus.
• BA/BS degree or equivalent professional experience.

Responsibilities

• Lead discovery and strategy for website redesign projects, including client research, design workshops, sitemap development, and user experience mapping.
• Translate client goals, user needs, SEO considerations, and conversion optimization into thoughtful website experiences.
• Develop wireframes, page designs, and visual concepts following modern UX and digital design best practices.
• Present design concepts and recommendations to clients, explaining the strategy behind your work.
• Create digital marketing assets including PDFs, CTAs, email graphics, social graphics, and online ads.
• Collaborate with project managers, developers, strategists, and internal teams to move designs from concept to implementation.
• Support website implementation and QA to ensure accurate and consistent designs.
• Create, modify, and optimize graphics and source assets for digital use.
• Stay current with emerging UX methodologies, design trends, and technologies.
• Manage multiple projects and deliverables with quality and deadlines.
• Work across tools like HubSpot, Adobe Creative Suite, Sketch, Google Workspace, Slack, etc.

Skills

UX strategy

Cross-functional collaboration

Strategic thinking

Project management

Client-facing communication

Independent work

Creative problem-solving

Agency experience

HubSpot experience

Front-end basics

Education

BA/BS degree or equivalent professional experience

Tools

Sketch

Illustrator

InDesign

Photoshop

Adobe Creative Suite

Job description

Instrumental is seeking a UX Design Strategist to blend UX strategy, web design, and creativity into high-performing digital experiences for clients. You’ll lead discovery, translate goals into website experiences, and guide projects from concept through implementation.

You will collaborate with cross-functional teams, present concepts to clients, and stay ahead of UX trends while integrating AI tools to enhance workflows. This role emphasizes independence with strong collaboration when needed.