Remote Social Media Strategy Lead

Herb; United States; Remote; USD 42,000 - 48,000; Full time

Job summary

Herb is seeking an experienced Social Media Strategist to lead strategy and content direction across priority platforms. You will translate objectives into platform-specific plans, drive native-first content with the Content Team, and shape the UGC/creator strategy while leveraging performance data to optimize growth.

You will report to the Head of Content, collaborate with Content Team and Social Coordinator, and stay ahead of trends to deliver measurable results in a remote, fast-moving

Qualifications

• Proven experience developing and executing social media strategies for a brand, publisher, agency, or consumer-facing company.
• Strong understanding of major social platforms and how audience behavior, content formats, and algorithms differ across them.
• Deep understanding of short-form and native social content (Reels, video, Stories, carousel).
• Experience building content calendars and translating marketing or business objectives into social campaigns.
• Experience working with UGC creators, influencers, or creator partnerships, including sourcing and briefing.

Responsibilities

• Own Herb's overall social media strategy and content direction across priority platforms.
• Translate company, marketing, and editorial objectives into platform-specific strategies and calendars.
• Stay updated on platform developments, trends, and audience behavior to identify content opportunities.
• Lead native-first content development (Reels, short-form video, carousels) with the Content Team.
• Provide clear creative direction and ensure content is platform- and audience-specific.
• Ensure social content aligns with Herb's brand voice, visuals, and compliance standards.
• Lead UGC and creator partnership strategy with the Social Coordinator.
• Source creators aligned with the Herb brand and develop creator briefs and deliverables.

Job description

Herb is seeking an experienced Social Media Strategist to lead strategy and content direction across priority platforms. You will translate objectives into platform-specific plans, drive native-first content with the Content Team, and shape the UGC/creator strategy while leveraging performance data to optimize growth.

You will report to the Head of Content, collaborate with Content Team and Social Coordinator, and stay ahead of trends to deliver measurable results in a remote, fast-moving