Remote Social Media Strategy Lead

Relic Advertising; Provo (UT); Hybrid; USD 50,000 - 60,000; Full time

Benefits offered by this job

Health/vision/dental/life insurance

401(k) match after 1 year ofemployment

PTO

Maternity / Paternity Leave

Flexible work-from-home

Job summary

Relic Advertising in Utah is seeking a social media strategist to lead our organic media department. You’ll own strategy, set standards, and elevate our client accounts with data-informed decisions and streamlined content creation.

You’ll manage cross‑channel campaigns across Instagram, Facebook, TikTok, YouTube, and LinkedIn, leveraging AI and outsourced help to optimize performance while contributing to new business pitches and client growth.

Qualifications

• Evidence-based decision making rather than relying on gut feeling.
• Ability to articulate platform strategy and collaborate with the team.

Responsibilities

• Lead social media strategy across client accounts and own the framework.
• Oversee content creation and outsource as needed; basic post/video edits.
• Optimize platform performance and stay current with algorithms.
• Run tests, interpret results, and base recommendations on data.
• Differentiate brands while applying or bending best practices.
• Build systems and workflows for efficiency in the creative team.
• Support new business with strategic organic media pitches.

Skills

Social media strategy

Content creation basics

Data-driven decision making

Multi-platform expertise

Stakeholder collaboration

Tools

AI tools for social media

Job description

Relic Advertising in Utah is seeking a social media strategist to lead our organic media department. You’ll own strategy, set standards, and elevate our client accounts with data-informed decisions and streamlined content creation.

You’ll manage cross‑channel campaigns across Instagram, Facebook, TikTok, YouTube, and LinkedIn, leveraging AI and outsourced help to optimize performance while contributing to new business pitches and client growth.