Remote Social Media Editor - Health & Education

RethinkFirst; Hawaii; Remote; USD 60,000 - 85,000; Full time

Job summary

RethinkFirst is seeking a Social Media Specialist to execute organic social programs across RethinkBH, RethinkCare, RethinkEd, and RethinkFirst. This role translates company and business-unit priorities into clear, engaging content; manages day-to-day publishing and community activity; and uses performance insights to strengthen future work.

The ideal candidate is a strong writer and organized operator who understands how content should change by platform, audience, and business objective.

Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent practical experience.
• 2 to 4 years of experience supporting organic social media for a company, agency, or mission-driven organization.
• Strong writing and editing skills, with work samples that demonstrate an ability to adapt voice and format for different audiences and channels.
• Hands-on experience with major social platforms and a social scheduling or listening tool such as Sprout Social, Hootsuite, or a comparable platform.
• Ability to collaborate effectively with designers, content partners, subject-matter experts, and senior stakeholders in a remote environment.
• Experience in healthcare, behavioral health, education technology, HR technology, or B2B software.
• Experience developing short-form video concepts, repurposing long-form content, or supporting executive social media.
• Familiarity with accessibility, privacy, and brand-review considerations for social content.

Responsibilities

• Manage the enterprise social media calendar across priority channels, coordinating content for multiple business lines, audiences, and campaign timelines.
• Draft platform-appropriate copy, creative briefs, executive posts, and short-form content that make complex behavioral health, education, and workplace topics accessible and engaging.
• Publish and schedule approved content, maintain accurate links and tagging, and complete final quality checks before posts go live.
• Partner with Creative and Brand, Content, Demand Generation, Product Marketing, and business-unit leaders to gather inputs and convert broader campaign plans into effective organic social content.
• Respond or route issues promptly while following brand, privacy, and escalation guidelines.
• Track channel and content performance, identify practical insights, and recommend adjustments to topics, formats, cadence, and distribution.
• Stay current on platform changes, audience behavior, and emerging formats, testing new approaches when they support the brand and business goals.
• Maintain organized content, approvals, and reporting records so stakeholders have clear visibility into upcoming and completed work.

Skills

Strong writing

Editing

Voice adaptation

Remote collaboration

Healthcare/ed-tech/B2B

Short-form video concepts

Education

Bachelor's degree or equivalent

Tools

Sprout Social

Hootsuite

Job description

RethinkFirst is seeking a Social Media Specialist to execute organic social programs across RethinkBH, RethinkCare, RethinkEd, and RethinkFirst. This role translates company and business-unit priorities into clear, engaging content; manages day-to-day publishing and community activity; and uses performance insights to strengthen future work.

The ideal candidate is a strong writer and organized operator who understands how content should change by platform, audience, and business objective.