Remote Social Media Architect: Real-Time Content & Growth

Coinbase, Inc.; Boston (MA); Hybrid; USD 140,000 - 165,000; Full time

Benefits offered by this job

Remote-first culture

Quarterly in-person surges

Job summary

Coinbase is seeking a social content lead to own CoinbasePredict day-to-day content, including memes, commentary and real-time market reactions. You’ll spot opportunities from trends and partner across marketing, product and legal to land timely campaigns.

You will build editorial systems, use AI-assisted workflows responsibly, and manage a daily content calendar across platforms, adapting quickly to news cycles while maintaining human oversight to ensure high quality and compliant outputs.

Qualifications

• 3+ years managing brand or creator social accounts with audience growth and viral content wins, especially on X.
• Power user of prediction markets who tracks topics across sports, entertainment, politics and finance.
• Strong copywriting and meme-making with short-form video experience.
• History of iterating content strategy based on performance data and stakeholder feedback.
• Experience managing a daily content calendar across multiple platforms during real-time news cycles.
• Uses generative AI with human oversight to improve workflows, cost, and quality.

Responsibilities

• Own CoinbasePredict day-to-day content, including memes, commentary and real-time market reactions.
• Track trends and competitor activity on X and other platforms to spot opportunities and timely campaigns.
• Partner with product marketing, product, legal, compliance and creative teams to launch campaigns.
• Build content processes and AI-assisted workflows to post fast while staying compliant.
• Develop strategies to monitor and respond to FUD with immediate and long-term approaches.
• Analyze performance data to grow followers and engagement across channels.

Skills

Social media management

Content strategy

Copywriting

Meme creation

Analytics & optimization

Editorial calendar

AI-assisted workflows

Job description

Coinbase is seeking a social content lead to own CoinbasePredict day-to-day content, including memes, commentary and real-time market reactions. You’ll spot opportunities from trends and partner across marketing, product and legal to land timely campaigns.

You will build editorial systems, use AI-assisted workflows responsibly, and manage a daily content calendar across platforms, adapting quickly to news cycles while maintaining human oversight to ensure high quality and compliant outputs.