Social Media Manager, Predictions

Coinbase; Boston (MA); Hybrid; USD 140,000 - 165,000; Full time

Benefits offered by this job

Remote-first culture

Quarterly in-person surges

Job summary

Coinbase is seeking a social content lead to own CoinbasePredict day-to-day content, including memes, commentary and real-time market reactions. You’ll spot opportunities from trends and partner across marketing, product and legal to land timely campaigns.

You will build editorial systems, use AI-assisted workflows responsibly, and manage a daily content calendar across platforms, adapting quickly to news cycles while maintaining human oversight to ensure high quality and compliant outputs.

Qualifications

• 3+ years managing brand or creator social accounts with audience growth and viral content wins, especially on X.
• Power user of prediction markets who tracks topics across sports, entertainment, politics and finance.
• Strong copywriting and meme-making with short-form video experience.
• History of iterating content strategy based on performance data and stakeholder feedback.
• Experience managing a daily content calendar across multiple platforms during real-time news cycles.
• Uses generative AI with human oversight to improve workflows, cost, and quality.

Responsibilities

• Own CoinbasePredict day-to-day content, including memes, commentary and real-time market reactions.
• Track trends and competitor activity on X and other platforms to spot opportunities and timely campaigns.
• Partner with product marketing, product, legal, compliance and creative teams to launch campaigns.
• Build content processes and AI-assisted workflows to post fast while staying compliant.
• Develop strategies to monitor and respond to FUD with immediate and long-term approaches.
• Analyze performance data to grow followers and engagement across channels.

Skills

Social media management

Content strategy

Copywriting

Meme creation

Analytics & optimization

Editorial calendar

AI-assisted workflows

Job description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough", you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called "surges." learn more about working at Coinbase.

What you'll do:

• Own @CoinbasePredict day to day, creating high-quality, original content including memes, commentary and real-time market reactions for @CoinbasePredict and @Coinbase.

• Track trends, culture and competitor activity across X and social platforms to spot opportunities and turn hot topics into timely content and live contracts.

• Partner with product marketing, product, legal, compliance and creative teams to bring prediction markets launches and campaigns to life on social.

• Build content processes, editorial systems and AI-assisted workflows that let the team post fast and stay compliant.

• Develop and execute strategies to monitor, advise on and respond to FUD with both immediate and long-term approaches.

• Analyze performance data to optimize content strategy, grow followers and increase engagement across channels.

Required Skills and Experience:

• 3+ years managing brand or creator social accounts with demonstrated audience growth and viral content wins, especially on X.

• Power user of prediction markets who actively follows multiple categories across sports, entertainment, politics and finance.

• Talented copywriter and meme-maker with a direct, non-corporate style and experience creating short-form video content.

• Track record of rapidly iterating content strategy based on performance data and stakeholder feedback.

• Experience managing a daily content calendar across multiple platforms while responding to real-time news cycles.

• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

*Pay Transparency Notice:** *Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$140,080—$164,800 USD

• *Equal Opportunity Employer: *Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.

• *US Applicants: *View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.

• *Accommodations: *If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.