Lead Product Commercial Marketing Manager

DIRECTV; Cheyenne (WY); Remote; USD 120,000 - 190,000; Full time

Job summary

DIRECTV is seeking a Lead Product Commercial Marketing Manager to own end-to-end product marketing lifecycle, translating market insights into integrated campaigns across digital, retail and media to grow ARPU and reduce churn. This role collaborates with Product, Sales, Care, Analytics, Creative, Legal and Finance, operating with a high degree of autonomy.

You will mentor others, establish best practices, and drive strategy and execution in a fast-paced, remote-capable role within the United

Qualifications

• 3–5 years of experience in product marketing or related field.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience leading integrated, multi-channel marketing campaigns.
• Advanced knowledge of marketing automation platforms (SFMC, HubSpot, Braze, Marketo).
• Strong analytics skills and ability to translate data into insights (GA, Adobe Analytics, Tableau).
• Proven ability to manage complex cross-functional projects with minimal oversight.
• Strong written and verbal communication skills and experience presenting to leadership.
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate).

Responsibilities

• Lead the development and execution of integrated product marketing campaigns across channels.
• Establish product positioning and messaging strategies.
• Design segmentation and targeting strategies to optimize campaign performance.
• Develop testing roadmaps to optimize messaging and channel mix.
• Manage cross-functional partnerships to ensure alignment and on-time delivery.
• Communicate results, risks, and feedback to leadership.
• Mentor and establish best practices within the team.

Skills

Experience in product marketing

Brand marketing

Campaign management

Communication skills

Leadership

Segmentation & targeting

Data-driven decision making

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce Marketing Cloud

HubSpot

Braze

Marketo

Google Analytics

Adobe Analytics

Tableau

Job description

The Lead Product Commercial Marketing Manager is a strategic, career-oriented professional responsible for developing and executing integrated go-to-market strategies that drive gross adds, reduce churn, improve customer engagement, and grow ARPU. This role owns the end-to-end product marketing lifecycle for their assigned domain, translating market and customer insights into actionable campaigns while managing critical cross-functional relationships to ensure aligned, on-time, and successful delivery of business outcomes. As a subject matter expert, the Lead Product Commercial Marketing Manager establishes best practices, mentors less experienced team members, and operates with a high degree of autonomy on complex, broad-scope initiatives.

Here’s what you’ll do:

Strategy & Campaign Development

• Lead the development and execution of integrated product marketing campaigns across multiple channels (digital, retail, paid/owned/earned media, lifecycle/CRM, etc.).
• Establish product positioning and messaging strategies that drive customer acquisition, retention, and lifetime value.
• Design and implement customer segmentation and targeting strategies to optimize campaign relevance and performance.
• Develop testing roadmaps (A/B, multivariate) to continuously optimize messaging, offers, and channel mix.

Cross-Functional Leadership & Project Management

• Manage relationships with cross-functional partners (Product, Sales, Care, Analytics, Creative, Legal, Finance) to ensure strategic alignment and on-time delivery.
• Own project timelines, manage dependencies, and proactively resolve roadblocks that could impact schedules or milestones.
• Communicate campaign status, results, and risks to leadership and incorporate feedback into ongoing execution.
• Lead small projects independently or drive substantial portions of larger organizational initiatives.

Market & Competitive Intelligence

• Develop comprehensive competitive analysis and market intelligence reports to inform product and marketing strategy.
• Monitor market trends, customer behavior, and competitor activity to identify opportunities and risks.
• Translate research and analytics into clear, actionable recommendations for stakeholders.

Performance Analysis & Optimization

• Track and report on campaign performance against KPIs (gross adds, churn, ARPU, engagement).
• Leverage marketing automation and analytics platforms to measure effectiveness and iterate on strategy.
• Apply testing best practices to validate hypotheses and scale what works.

Mentorship & Best Practices

• Serve as a subject matter expert for the product marketing domain.
• Establish and document best practices for the broader marketing organization.
• Provide regular guidance, coaching, and mentoring to less experienced team members.

What you’ll need to be successful:

Required

• 3 – 5 years of experience in product marketing, brand marketing, or related field.
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
• Demonstrated experience leading integrated, multi-channel marketing campaigns.
• Advanced knowledge of marketing automation platforms and fundamentals (e.g., Salesforce Marketing Cloud, HubSpot, Braze, Marketo).
• Strong working knowledge of analytics platforms and ability to translate data into strategic insight (e.g., Google Analytics, Adobe Analytics, Tableau).
• Proven ability to manage complex, cross-functional projects with minimal oversight.
• Strong written and verbal communication skills, including experience presenting to leadership.
• Experience with customer segmentation, targeting, and testing methodologies (A/B/multivariate testing).

Preferred

• Experience in B2B Marketing and Cross Functional Partnerships.
• Experience in telecom, subscription services, or a related consumer-facing industry.
• Familiarity with churn reduction, retention, and ARPU-growth strategies.
• Experience mentoring or informally leading junior team members.
• Project management certification or equivalent experience (e.g., Agile/Scrum familiarity).

Core Competencies

• Strategic thinking with a bias toward execution.
• Strong stakeholder management and influence without direct authority.
• Analytical rigor paired with creative problem-solving.
• Comfort operating independently in ambiguous, fast-paced environments.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the United States, with the exception of Alaska. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $111,122 - $201,653

Low (N1): $111,122 - $166,583

Mid (N2): $116,970 - $175,350

High (N3): $128,667 - $192,885

Top (N4): $134,516 - $201,653

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Fair Chance Ordinance Notice for Los Angeles County applying for jobs at DIRECTV (https://tbcdn.talentbrew.com/company/390/pdf/fcoe-official-notice-eng-final-8302024.pdf)

Compliance Notice Regarding Use of Automated Decision-Making Tools in Hiring Process

DIRECTV employees are expected to always be honest, trustworthy, and operate with integrity. Discrimination and harassment of any kind (including sexual harassment) will not be tolerated. We remain steadfast in our belief for diversity, equity, and inclusion; therefore, we encourage success based on individual merit and ability without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military/veteran status, or any other protected status. DIRECTV celebrates and is enriched by our differences; therefore we fully consider all qualified applicants including, those with a criminal history.