Remote Senior Paid Media Lead & Analytics

BRANDOG Digital; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

BRANDOG Digital is seeking a senior performance marketer for a fully remote role spanning the US, Canada, and Latin America. You will own end-to-end paid media strategy, budgets, and client reporting, partnering with founders on growth initiatives.

The role emphasizes data-driven decision making, dashboarding in Google Sheets and Supermetrics, cross-platform optimization, and mentoring a junior team while leading client calls and strategic presentations.

Qualifications

• Several years of hands-on paid media buying on Meta (other platforms a plus) for DTC/e-commerce at meaningful spend, with accounts you can walk through in detail (what you did, why, and what happened)
• Proven track record of managing and scaling paid media budgets with measurable results
• Fluency in whole-business marketing math: blended CAC, paid contribution to overall revenue, new-vs-returning dynamics
• Client-facing maturity: you can carry a strategy call, deliver difficult news, and build trust over time
• Self-directed: you take direction and apply it independently, and you surface problems early instead of sitting on them
• Strong command of analytics platforms and experience building data dashboards
• Exceptional written and verbal communication skills — able to present complex data clearly to non-technical stakeholders
• Experience managing multiple client accounts simultaneously with the ability to prioritize effectively under pressure
• Demonstrated ability to lead, mentor, and motivate junior team members
• Familiarity with TikTok Ads, Pinterest Ads, and other social platforms is a plus

Responsibilities

• Develop and own full-funnel paid media strategies across Meta (plus potentially TikTok, Pinterest, and other platforms as needed)
• Set monthly targets grounded in the client's actual CPA and funded budget, adjusting as reality comes in
• Hands‑on platform execution: budget allocation, pacing, scaling, and cutting based on performance and client KPIs
• Lead campaign setup, launch, ongoing optimization, and performance analysis across your pod
• Own client-facing performance reporting — translating data into clear, actionable insights and strategic recommendations
• Build and maintain advanced dashboards using Google Sheets, Supermetrics, and similar tools
• Conduct regular account audits to identify growth and efficiency opportunities
• Establish and track KPIs, benchmarks, and forecasting models across accounts
• Translate revenue goals into a plan for what the creative team needs to produce, and when
• Analyze creative performance and use data to inform iteration cycles and testing roadmaps
• Build and manage structured A/B testing frameworks across creative
• Serve as a primary point of contact for key client accounts, building trust through proactive communication and strategic guidance
• Lead client status calls and strategy presentations with a clear, confident perspective
• Deliver difficult news clearly and present paths to a solution
• Mentor and provide day-to-day guidance to Marketing Analysts and junior team members
• Collaborate with founders on agency operations, new business pitches, and process improvements

Skills

Paid media buying

Budget management

Marketing math

Client communication

Self-management

Analytics dashboards

Communication

Account management

Mentoring

TikTok Ads

Pinterest Ads

Tools

Google Sheets

Supermetrics

Job description

BRANDOG Digital is seeking a senior performance marketer for a fully remote role spanning the US, Canada, and Latin America. You will own end-to-end paid media strategy, budgets, and client reporting, partnering with founders on growth initiatives.

The role emphasizes data-driven decision making, dashboarding in Google Sheets and Supermetrics, cross-platform optimization, and mentoring a junior team while leading client calls and strategic presentations.