Remote Senior Paid Digital Marketing Lead

Remote; San Francisco (CA); Hybrid; USD 64,000 - 85,000; Full time

Benefits offered by this job

Flexible PTO

Competitive pay

RRSP/401k match

Benefits package

Discounts on wellness products

Learning budgets

Hybrid/Remote flexibility

Job summary

Fullscript is seeking a Senior Digital Marketing Specialist to lead paid strategy across search, social, and programmatic, manage a large annual budget, and steward an experimentation budget. You will work with an agency and a small in-house team, shaping how Fullscript reaches healthcare providers online.

The ideal candidate is data-driven and strategic, able to mentor the team while driving growth. You’ll collaborate across marketing, creative, and data, optimize campaigns, and push AI-enabled

Qualifications

• 7+ years experience in paid digital campaign management.
• Experience in managing $5 million+ in annual paid budgets.
• Strong knowledge of the digital advertising ecosystem, focused on the US and Canadian Healthcare market.
• Advanced proficiency in Google Sheets and Slides to turn data into a story.
• Exceptional analytical skills with large data sets.
• Detail-oriented with numeracy and literacy for complex campaigns.
• Strong communication and cross-functional collaboration.
• Experience managing budgeting and invoicing for digital campaigns.

Responsibilities

• Oversee paid digital strategy across search, social, and programmatic.
• Optimize and troubleshoot digital campaigns across the marketing funnel with agency.
• Design tests with clear hypotheses and success criteria.
• Measure paid performance with incrementality testing and offline conversion tracking.
• Collaborate with internal teams and external partners.
• Develop relationships with external partners and stakeholders.
• Identify and implement AI/automation-driven process improvements.
• Manage your portion of the paid digital budget including spend and forecasts.

Skills

Paid digital strategy

Campaign management

Budget management

Data analysis

Google Sheets

Communication

Leadership

Tools

Google Ads

Microsoft Ads

Meta Ads

DSPs

Looker Studio

Job description

Fullscript is seeking a Senior Digital Marketing Specialist to lead paid strategy across search, social, and programmatic, manage a large annual budget, and steward an experimentation budget. You will work with an agency and a small in-house team, shaping how Fullscript reaches healthcare providers online.

The ideal candidate is data-driven and strategic, able to mentor the team while driving growth. You’ll collaborate across marketing, creative, and data, optimize campaigns, and push AI-enabled