Remote Senior Media Strategy Lead, Life Sciences

Amylyx Pharmaceuticals

Cambridge (MA)

Hybrid

USD 173,000 - 195,000

Full time

14 days+

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Job summary

Amylyx Pharmaceuticals is seeking an Associate Director, Media Strategy & Execution to lead integrated media and channel strategies across paid, owned, earned, CRM, web, and emerging digital channels. You will partner with brand, commercial, analytics, IT and agencies to build data-informed digital journeys for patients and healthcare professionals.

You will guide media investment to align with brand objectives, audience needs, and performance outcomes while ensuring compliance in a regulated

Qualifications

8+ years of experience in media strategy, channel strategy, digital marketing, omnichannel engagement, marketing analytics, or related commercial disciplines in the life sciences industry.
Experience developing integrated media strategies across digital-first ecosystems (search, social, programmatic, video/CTV, endemic and non-endemic media).
Demonstrated experience managing media budgets, agency partners, vendor relationships, investment planning, and performance accountability.
Strong understanding of patient and HCP engagement, digital journey planning, customer segmentation, content ecosystems, and compliant marketing practices.

Responsibilities

Develop connected media and channel strategies across paid, owned, earned, CRM, web, search, social, programmatic, video/CTV, endemic and emerging digital channels.
Translate objectives and insights into channel recommendations and journey-led media plans.
Lead annual, quarterly, and in-cycle media planning processes with budget allocation and optimization.
Collaborate with brand teams to create compliant, audience-appropriate content.
Design and execute influencer programs to extend compliant education and audience reach.