Remote Senior Marketing Director, Bible Resources

HarperCollins Publishers; Northern (KY); Hybrid; USD 110,000 - 120,000; Full time

Job summary

HarperCollins Christian Publishing seeks a Senior Marketing Director for Spanish Bibles, Academic, and Christian Resources to lead marketing strategy and campaigns across U.S., Mexico, Latin America, and Spain.

You will manage budgets, oversee brand messaging, and coordinate with sales, authors, and external partners to drive growth while ensuring ROI and alignment with doctrinal and market nuances.

Qualifications

• 8+ years of complex marketing/sales experience.
• 4+ years of people management, leading a unit or function.
• Managed and launched integrated campaigns using digital/traditional channels.
• Hands-on email, social media, and digital advertising strategy.
• Experience with marketing management tools and digital analytics.
• Managed and led external vendors.
• Analyzed marketing results/ROI.
• Understands the Spanish-speaking Christian market in the U.S. and Latin America.
• Understanding of Biblical doctrine.
• Bachelor’s degree in Bible/Theology/Christian Ministry preferred; marketing/business considered.
• Industry knowledge of Christian Bible market; publishing or media background preferred.
• Strong analytical and metrics-based decision making.
• Fully bilingual in Spanish and English.

Responsibilities

• Develop and execute integrated marketing campaigns to optimize sales for frontlist and backlist Bible projects and product lines.
• Oversee marketing and publicity online and offline, including brand messaging, metadata, media planning, email, social media, live events, partnerships, retail marketing, and content marketing.
• Manage marketing staff with performance appraisals and coaching.
• Secure and lead external marketing partners/vendors.
• Analyze campaigns and provide adjustments based on results.
• Provide metadata/keywords for new releases and update backlist as needed.
• Collaborate with product development on creative, packaging, and brand messaging.
• Present plans and updates at meetings with sales teams, authors, retailers, and partners.
• Manage budget development and expense projections for relevant projects.
• Attend trade shows and conferences as required.
• Assist in other marketing-related activities as assigned.

Skills

Marketing experience

People management

Business unit leadership

Email marketing

Social media

Digital advertising

Marketing analytics

Vendor management

ROI analysis

Spanish market knowledge

Biblical doctrine knowledge

Bilingual: Spanish and English

Education

Bachelor’s degree in Bible/Theology/Christian Ministry

Marketing/Business degree considered

Tools

Email tools

Social media platforms

Digital analytics tools

Job description

HarperCollins Christian Publishing seeks a Senior Marketing Director for Spanish Bibles, Academic, and Christian Resources to lead marketing strategy and campaigns across U.S., Mexico, Latin America, and Spain.

You will manage budgets, oversee brand messaging, and coordinate with sales, authors, and external partners to drive growth while ensuring ROI and alignment with doctrinal and market nuances.