Remote Senior Director, Digital Experience & MarTech

Brown & Brown, Inc.

Northern (KY)

Hybrid

USD 150,000 - 165,000

Full time

7 days ago

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Benefits offered by this job

Health Benefits

401k

Student Loan Assistance

Tuition Reimbursement

Mental Health Services

Paid Time Off

Job summary

Arrowhead Intermediaries seeks a Director, Digital Experience & Marketing Technology to lead the digital marketing ecosystem. You will translate strategy into scalable execution across web, email, marketing automation, and future engagement platforms, partnering with SVP to operationalize customer experience initiatives and CRM readiness.

You will provide leadership for website operations, marketing technology platforms, and vendor relationships; drive governance, training, and change

Qualifications

Minimum of 12 years of experience in digital marketing, marketing technology, website management, marketing automation, or related disciplines.
Experience leading digital marketing teams and managing cross-functional initiatives.
Experience implementing and optimizing digital platforms in a complex, multi-brand or highly regulated environment.
Experience managing agencies, vendors, technology partners, and implementation resources.
Strong understanding of website management, AEO/LLM optimization, email marketing, marketing automation, analytics, customer engagement, and digital marketing operations.

Responsibilities

Digital Experience Operations: Lead the execution and ongoing management of Arrowhead Intermediaries' digital experience and marketing technology capabilities across web, email, marketing automation, and future customer engagement platforms.
Oversee day-to-day operation and optimization of enterprise digital platforms.
Support implementation of approved Digital Experience and MarTech initiatives.
Partner with Technology, Data, Legal, and Compliance teams to ensure successful execution and governance.
Drive continuous improvement focused on usability, accessibility, engagement, performance, and customer experience.
Website & MarTech Platform Leadership: Provide operational leadership for the organization's website ecosystem, marketing technology platforms, and future digital capabilities.
Manage global website operations, marketing compliance, governance, optimization, and enhancement initiatives with support from Global Website Management Lead.
Manage platform governance, user adoption, training, and operational readiness activities.
Support implementation and adoption of marketing technology capabilities.
Coordinate platform administration, testing, training, and change management activities.
Lead relationships with digital agencies, implementation partners, and technology vendors.
Marketing Automation & Customer Engagement: Support the development and execution of digital communication and engagement capabilities that strengthen customer and partner experiences.
Oversee email marketing operations and marketing automation programs with support from Global Email Marketing Lead.
Support CRM and LLM readiness, implementation, customer journey enablement, segmentation, personalization, and lifecycle marketing initiatives as future capabilities are developed.
Establish scalable processes, workflows, governance standards, and operational best practices.
Ensure compliance with privacy, accessibility, and regulatory requirements.
Digital Reporting, Analytics & Optimization: Drive operational reporting and performance measurement that supports informed business decisions and continuous improvement.
Monitor digital marketing performance and operational KPIs.
Develop reporting and insights for leadership and stakeholders.
Partner with Data & Analytics teams to strengthen reporting capabilities and measurement frameworks.
Identify opportunities to improve platform utilization, effectiveness, and customer engagement.