Remote Senior Digital Marketing Strategist — Beauty Brand

Placements24; Willows (CA); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Fully remote

Competitive salary + bonuses

Professional development allowance

Home office stipend

Medical and dental insurance

Job summary

Placements24 seeks a Senior Digital Marketing Specialist to lead data-driven campaigns across SEO, SEM, social media, email, and content marketing. You will manage paid media, create engaging content, and partner with product, sales, and agencies to drive online sales and brand visibility.

This fully remote role requires 5+ years in digital marketing within beauty/wellness, strong analytics, and a proactive, autonomous work style. You’ll influence strategy and stay ahead of digital trends.

Qualifications

• Minimum 5 years in digital marketing, with beauty/wellness focus preferred.
• Experience delivering integrated campaigns with measurable ROI.
• Strong analytical skills and ability to interpret data to guide strategy.

Responsibilities

• Develop and execute data-driven digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid campaigns on Google Ads and social platforms.
• Create engaging content aligned with brand voice and marketing goals.
• Analyze performance using Google Analytics and reports to derive actionable insights.
• Collaborate with cross-functional teams and agencies for cohesive campaigns.
• Oversee website UX and conversion rate optimization efforts.

Skills

Digital marketing

SEO/SEM

Analytics

Content marketing

Social media

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Email marketing tools

CMS

Job description

Placements24 seeks a Senior Digital Marketing Specialist to lead data-driven campaigns across SEO, SEM, social media, email, and content marketing. You will manage paid media, create engaging content, and partner with product, sales, and agencies to drive online sales and brand visibility.

This fully remote role requires 5+ years in digital marketing within beauty/wellness, strong analytics, and a proactive, autonomous work style. You’ll influence strategy and stay ahead of digital trends.