Remote Senior Creative Strategist for Meta Ads

Openkrill; United States; Teletrabalho; USD 67 000 - 101 000; Tempo integral

Resumo da oferta

Openkrill is seeking a Senior Creative Strategist to own paid social creative strategy for a fast-growing DTC jewelry brand with US/UK/Canada/Australia/NZ markets. You will shape concepts, messaging, scripts and testing systems, working with founders and performance marketing.

The role emphasizes building a repeatable system for winning creatives and scaling production. The position is fully remote within Europe with good overlap CET hours, offering meaningful ad spend and fast feedback loops to

Qualificações

• Strong experience in DTC / e-commerce.
• In-house / brand-side experience.
• Hands-on experience developing creative for Meta Ads.
• Experience with meaningful paid social budgets and high creative volume.
• Strong understanding of direct-response advertising and consumer psychology.
• Excellent ability to develop hooks, angles, concepts, scripts and briefs.
• Strong analytical skills and confidence working with performance data.
• Experience with structured creative testing and rapid iteration.
• Experience directing or managing designers, video editors, creators or other creative team members.
• Strong copywriting skills.
• Fluent professional English.
• Comfortable working autonomously in a lean, fast-moving company.

Responsabilidades

• Own the overall performance creative strategy for Meta Ads.
• Analyse creative performance across CPA, CTR, CVR, ROAS and hook rate.
• Identify winning hooks, angles, formats, messages and audience insights.
• Develop new creative concepts, scripts, ad copy and detailed briefs.
• Build structured creative testing and iteration roadmaps.
• Research competitors, customer pain points and market trends.
• Direct video editors, designers and other creatives.
• Review creative output and provide clear, performance-driven feedback.
• Turn campaign data into actionable creative decisions.
• Improve creative workflows, documentation and production systems.
• Help build and lead the internal creative team.
• Work closely with the founders and performance marketing side of the business.

Conhecimentos

DTC / e-commerce

Creative strategy

Meta Ads

Copywriting

Audience insights

Creative testing

Team leadership

Performance data analysis

Video editors management

English fluency

Ferramentas

AI tools

Descrição da oferta de emprego

Openkrill is seeking a Senior Creative Strategist to own paid social creative strategy for a fast-growing DTC jewelry brand with US/UK/Canada/Australia/NZ markets. You will shape concepts, messaging, scripts and testing systems, working with founders and performance marketing.

The role emphasizes building a repeatable system for winning creatives and scaling production. The position is fully remote within Europe with good overlap CET hours, offering meaningful ad spend and fast feedback loops to