Remote Senior Content Strategist for Digital Platforms

AKQA; New York (NY); Remote; USD 7,098,000 - 8,044,000; Part time

Job summary

AKQA, part of WPP, is seeking a Freelance Senior Content Strategist to lead end-to-end content experience strategy for a flagship digital platform and connected product ecosystem in financial services. You will audit current experiences, identify gaps, define an ideal-state vision, and map a pragmatic roadmap in collaboration with senior client stakeholders and the AKQA team.

The role requires 8+ years in content strategy for digital products, strong writing and editorial skills, data-informed

Qualifications

• 8+ years of experience in content strategy for digital products, apps, and web platforms with a proven portfolio.
• Strong writing and editing skills with ability to define voice, tone, and messaging hierarchies.
• Ability to analyze client and business needs and develop content frameworks and taxonomies.
• Experience driving content for high-traffic digital surfaces with attention to accessibility and SEO.

Responsibilities

• Audit current experiences and identify gaps and opportunities.
• Define an ideal-state vision and develop a pragmatic content roadmap.
• Collaborate with senior client stakeholders and AKQA teams to deliver content frameworks and systems.
• Present persuasive narratives and work within an accelerated timeline.

Skills

Content strategy

Digital product experience

Editorial guidelines

Cross-functional collaboration

Storytelling

Job description

AKQA, part of WPP, is seeking a Freelance Senior Content Strategist to lead end-to-end content experience strategy for a flagship digital platform and connected product ecosystem in financial services. You will audit current experiences, identify gaps, define an ideal-state vision, and map a pragmatic roadmap in collaboration with senior client stakeholders and the AKQA team.

The role requires 8+ years in content strategy for digital products, strong writing and editorial skills, data-informed