Remote Senior Category Insights Analyst

uscareers2-asm; Tampa (FL); Remote; USD 75,000 - 110,000; Full time

Job summary

The Company is a national sales and marketing agency providing outsourced services across multiple trade channels, including grocery, mass merchandise, and consumer products. We are seeking a Category Insights Senior Analyst to deliver consumer and marketplace insights for national clients with $20M+ in retail sales.

You will partner with Category Analytics & Insights and sales teams to diagnose business problems, develop data reports, and guide strategic decisions.

Qualifications

• Expert in turning multiple data sources into compelling, business-driving insights.
• Strong syndicated data and reporting application experience (e.g., NIQ, Circana).
• Proficiency with data visualization tools like Power BI, Tableau, or Looker.
• Advanced Excel skills (pivot tables, v-lookups); familiarity with database tools like Alteryx or MS Access a plus.
• Strong communication and storytelling skills; able to simplify complex analysis for diverse audiences.

Responsibilities

• Strategic Business Insights: Keep a pulse on the business, bringing the right insights and market data to measure DSMP tactical execution. Leverage key learnings to inform plan adjustments and partner with sales and Category Analytics & Insights team for in-market execution.
• Trade & Pricing: Contribute to the development of retail trade & promotional pricing recommendations, supporting the Sales Team with in-depth pre- and post-promotional analysis. Insights and learnings to enhance trade effectiveness and efficiency for Clients.
• Business Reviews & Market Assessments: Provide insights and data from a variety of sources in the development of line reviews, business reviews, and impactful customer specific selling stories to help support ADV client selling opportunities.
• Project Management: Prioritize and manage project schedule by monitoring progress, coordinating activities, and resolving issues.
• Client/Customer Partnership: Build strong, value-added relationships with clients/customers and internal stakeholders. Transform insights and implications into actionable recommendations that inform strategic direction.

Skills

Data analysis

Syndicated data insights

Communication

Mentoring

Education

Bachelor's degree

Category Management certification

Tools

Power BI

Tableau

Looker

Excel (advanced)

Alteryx

Job description

The Company is a national sales and marketing agency providing outsourced services across multiple trade channels, including grocery, mass merchandise, and consumer products. We are seeking a Category Insights Senior Analyst to deliver consumer and marketplace insights for national clients with $20M+ in retail sales.

You will partner with Category Analytics & Insights and sales teams to diagnose business problems, develop data reports, and guide strategic decisions.