Remote Product Marketing Lead — Launch & Growth

Canals; New York (NY); Remote; USD 120,000 - 180,000; Full time

Job summary

Canals in New York is seeking a seasoned Product Marketing leader to own product launches and drive market messaging across our growing suite of wholesale-distribution software.

You will partner with Engineering, Sales, Success and Marketing to shape go-to-market strategy, train teams, and develop compelling assets. This remote-first role offers the chance to build the function from the ground up and lead a team as needed.

Qualifications

• 5+ years in Product Marketing or related field.
• Excellent written and verbal communication; distill complex ideas clearly.
• Proven ability to collaborate across Product, Sales, Success and Support.

Responsibilities

• Lead product and feature launches from market research to go-to-market.
• Develop messaging, positioning, and materials for launches.
• Train GTM teams and coordinate cross-functional launch efforts.
• Track adoption and measure effectiveness; influence roadmap from market feedback.

Skills

Product Marketing

Communication

Cross-functional collaboration

Startup mindset

Project management

Job description

Canals in New York is seeking a seasoned Product Marketing leader to own product launches and drive market messaging across our growing suite of wholesale-distribution software.

You will partner with Engineering, Sales, Success and Marketing to shape go-to-market strategy, train teams, and develop compelling assets. This remote-first role offers the chance to build the function from the ground up and lead a team as needed.