Remote PPC Lead for Multi-Location Roofing

Blacksmith Agency LLC; California; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager for Roofing, handling paid media for roofing clients across multiple markets. You own strategy, budgets, roadmaps, and narrative on client calls, acting as the strategic voice.

This is a remote role targeting US, Canada, Latin America, and South Africa. You will manage campaigns on Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize ROAS/CPA, and drive long-term client growth.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Clear spoken English

Agency experience

ROAS optimization

CPA optimization

Tools

GA4

Tag Manager

Google Ads

Meta Ads

Microsoft Ads

LinkedIn Ads

Job description

Blacksmith Agency is an AI-first digital agency seeking a PPC Manager for Roofing, handling paid media for roofing clients across multiple markets. You own strategy, budgets, roadmaps, and narrative on client calls, acting as the strategic voice.

This is a remote role targeting US, Canada, Latin America, and South Africa. You will manage campaigns on Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize ROAS/CPA, and drive long-term client growth.