Remote PPC & Digital Marketing Coordinator

The Center for Professional Education, Inc. ("CPE INC."); Marple Township (Delaware County); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Flexible work from home options

Job summary

The Center for Professional Education, Inc. (CPE INC.) is looking for a results‑driven PPC & Digital Marketing Coordinator to manage their paid advertising programs. This role involves optimizing campaigns on platforms like Google Ads, Microsoft Ads, Meta, and LinkedIn, and requires at least 5 years of digital marketing experience.

The ideal candidate will not only manage campaigns but also evaluate profitability and ensure robust conversion tracking. Flexible work-from-home options are available, making this a great opportunity for experienced marketers.

Qualifications

• At least 5 years of hands‑on digital marketing experience in an e‑commerce or service operation.
• Strong understanding of performance measurement and conversion tracking.
• Experience with campaign planning and budget optimization.

Responsibilities

• Manage and optimize paid media campaigns across various platforms.
• Own full‑funnel paid strategy including campaign planning and testing.
• Monitor performance daily/weekly and adjust to improve key metrics.
• Create and maintain reporting dashboards and insights.
• Ensure proper conversion tracking and analytics integrity.

Skills

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

Conversion tracking

Budget optimization

Education

Bachelor’s degree in marketing/business

Tools

GA4

Google Tag Manager

Job description

The Center for Professional Education, Inc. (CPE INC.) is looking for a results‑driven PPC & Digital Marketing Coordinator to manage their paid advertising programs. This role involves optimizing campaigns on platforms like Google Ads, Microsoft Ads, Meta, and LinkedIn, and requires at least 5 years of digital marketing experience.

The ideal candidate will not only manage campaigns but also evaluate profitability and ensure robust conversion tracking. Flexible work-from-home options are available, making this a great opportunity for experienced marketers.