Remote: Personalization & Data Architecture Lead

Digital Forms; United States; Remote; USD 165,000 - 248,000; Full time

Job summary

Digital Forms is seeking an experienced Lead Architect to design and shape the Intelligence Layer of our React Native mobile app. This high-impact, short-term consulting engagement focuses on architecture strategy, data plumbing, and developer-friendly abstractions, with only hours of hands-on work expected.

You will define the cross-platform identity strategy, data flow from warehouse to streaming layers, and the CDP/decisioning stack.

Qualifications

• Proven expertise in designing closed-loop personalization systems (Collect, Segment, Decide, Deliver).
• Deep expertise in Customer Data Platforms (CDPs) and data routing strategies.
• Strong SQL skills and experience activating user segments from a data warehouse.

Responsibilities

• Design data plumbing and scalable architecture for a personalization layer.
• Create clean technical abstractions (React Context, Hooks, API wrappers) for the mobile team.
• Define identity resolution and cross-platform guest recognition across web and mobile.
• Recommend and justify the optimal tech stack (CDP, analytics tools).
• Establish global event taxonomy to ensure data consistency.

Skills

Personalization Specialist

CDPs

Data flow design

React Native

Mobile architecture

SQL

Decisioning Systems

Data Warehouse

Job description

Digital Forms is seeking an experienced Lead Architect to design and shape the Intelligence Layer of our React Native mobile app. This high-impact, short-term consulting engagement focuses on architecture strategy, data plumbing, and developer-friendly abstractions, with only hours of hands-on work expected.

You will define the cross-platform identity strategy, data flow from warehouse to streaming layers, and the CDP/decisioning stack.